DIGIT.EMEA BY WEBIT – ISTANBUL 2015
Wed, 18 Nov-2015 – Thu, 19 Nov-2015
DIGIT.EMEA builds the bridges for digital and tech between Europe, Middle East and Africa and creates real business opportunities.
DIGIT.EMEA is a special event paving the digital economy future and welcoming thousands of C-level global leaders, digital and tech entrepreneurs and founders from 110 countries. Over 250 world first class speakers and 80 hours of digital and tech knowledge, innovations and product launches.
“Paving the Digital Future” motto is powered by our 7 years of history of growing the Global Webit Series of events around the world. DIGIT.EMEA explores the convergence in all possible areas of economy. It focuses on media, advertising, digital entertainment, Internet of Everything, BigData, Cloud, Money and Payments. DIGIT.EMEA connects the business of today and tomorrow, introducing disruptive technologies and presenting new business models. We were among the first in the world to bridge the enterprise and startup worlds to collaborate for innovation.
DIGIT.EMEA hosts 2 major parallel events:
– DIGITAL & INNOVATION SUMMIT
– TECH SUMMIT
along with startup expo, trade expo, workshops, hackathons, round tables and private events.
DIGIT.EMEA is the world’s startup friendly enterprise event providing all needed ingredients for the enterprise world to innovate through collaboration with the hottest global startups.
For more information, please visit www.digitseries.com/emea
Keep in touch for more info and tips about DIGIT.EMEA BY WEBIT Conference.
IMFND is the Silver Media Sponsor for the Conference.
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Always we pleased to share with you all material and our experience among our marketing channels
Our vision is shaping the future of marketing landscape in MENA region with our great Community members.
Here are 13 books to download and read it in your weekend:
1) Mobile Marketing By Michael Becker
2) How to master every aspect of SEO for success Business by Annummedia
3) E-marketing excellence by Dave Chaffey & PR Smith:
4) The New Rules of Marketing & PR by David Meerman Scott – 4th edition:
5) Marketing Automation Guide by Marketo:
6) LinkedIn For Business:
7) Social Media Branding by Erick Deckers & Kyle Lyce:
8) Social Sales By Brian Carter:
9) Digital Marketing Fundamentals by Abdelrahman Sleem – imfnd:
10) Google AdWords Guide from A-Z by Abdelrahman Sleem – imfnd:
NB: Click on the photo link to redirect to the full guide landing page
11) 33 Tips in Google AdWords:
http://bit.ly/1Gbe2Yc
12) How To Market Your Business:
13) Marketing Research:
Your Turn:
Marketing field always consider to be very dynamic industry with continuous updates,
Without implementation and share your Knowledge and experience you will not reach your goals,
So You have to be considered by the following:
a) Keep always updated
b) Implement what you learn to get the do-how
c) Share your knowledge and experience and add value
“Share with us which the most valuable book from this collection and from your point of view what’s the most important thing you will need to develop your knowledge in Marketing”
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Facebook is adding a shopping section to its social network as part of test for a big e-commerce push.
A dedicated shopping feed to give people a place to find products outside their News Feeds and an expansion to merchants of an immersive ad unit that will give people a fast-loading full-screen catalogue of items to buy.
Meanwhile, the company is also offering an update to its mobile canvas ads platform, which show full-screen snippets of an advertiser’s website when you click on them from your News Feed. These ads will now support buyable products as well.
That said, only a small group of retailers – and they must have signed up for Facebook’s Product Pages at the very least – will be able to list their items, and the trial is currently limited to a small set of test users.
Facebook is clearly expecting people to eventually do much of their shopping via social networks. While the company calls both of these updates tests, many – if not most – Facebook tests tend to eventually resurface at some point or another
For now, Facebook won’t be including its Buy button in the ad unit.
Facebook Said also:
With over one billion people visiting Pages every month, people are already turning to Pages to learn more about businesses. That’s why we’re adding more ways for Page owners to showcase their products to people, including a recently announced Shop section. Businesses can choose to have this section link to their own retail websites, or they can test a way for people to buy directly on their Pages.
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TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics.
In this article we gather the most 8 TED Talks related to marketing field every marketer should watch, let’s start:
1) Seth Godin: How to get your ideas to spread:
In this talk Seth Godin (best seller and the author of 18 books on marketing field) explain how to spread your idea in a world of too many options and too little time:
2) Kevin Allocca: Why videos go viral
Kevin Allocca (YouTube’s trends manager) explain in a funny way how to make a viral video on YouTube:
3) Renny Gleeson: 404, the story of a page not found
In this talk Renny inspire us how brands can use errors like 404 as a chance to build a better relationship.
4) Dan Cobley: What physics taught me about marketing
Do you know that Physics and marketing have something in common?! Yes and Dan will explain that to us in this talk.
5) Seth Godin: The tribes we lead
Seth Godin hits again, the mass marketing is over and now it’s the era of marketing by tribes.
6) Joseph Pine: What consumers want
What consumers want? Joseph will tell us in this talk.
7) Alexis Ohanian: How to make a splash in social media
In a funny 4 minute Alexis Ohanian (Co-founder an executive chairman of Reddit) explain how to make a buzz on social media.
8) Tim Leberecht: 3 ways to (usefully) lose control of your brand
Sometimes brands lose control and Tim offers three big ideas about accepting that loss of control, even designing for it.
Your turn:
What you think about these talks? Think there is a better one? What you are waiting for, Share it with us.
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New Update from Facebook today:
Now lead ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses. Here are the details on this new ad type that connects businesses with the people who want to hear from them.
- Access to your business’s Facebook Page.
- The URL to your business’s privacy policy.
- An image for your ad.
When you’re ready, go to your Power Editor. Below are instructions for what to do at the campaign, ad set and ad levels.
Ad set
- Create a new ad set and give it a name.
- At the ad set level, select your Page (you’ll need to accept the terms here to continue), Budget, Schedule, Audience, Placement, Optimization & Pricing and Delivery Type. Unlike other campaign types, you’ll only be able to select mobile placements. You also cannot target lead ads to people under the age of 18.
Ad
- Create a new ad and give it a name.
- Select your Facebook Page, Creative and Tracking.
- Under Lead Generation click Create New Form.
- Give your form a name, select a language, then click Next. Keep in mind the language you choose here is the language your audience will view your form in.
- Under What information would you like to ask for? you’ll see Full name and Email address are checked. You can also click More options if you want to ask for more info.
- When you’re finished adding questions (3 is the maximum), click Next.
- Add a link to your privacy policy and any additional disclaimers you may have, then click Add Destination.
- Enter the website URL you want people to go to after they complete your form, then click Preview Form.
- Navigate through your form and make changes if necessary.
- Click Create Form.
- Click Upload Changes at the top of Power Editor
In the coming weeks, lead ads will be available in new formats, including video and carousel, and also available on desktop, so businesses can collect ads from people on any device.
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Marketing Kingdom Conerence in Egypt 25 October 2015
With presentations by Twitter, Google, Facebook, Integrated Marketing Foundation, Yahoo!, Shazam and Coca-Cola, the Marketing Kingdom Cairo, is without doubt, this year’s most anticipated marketing event in Egypt.
Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo,
Egypt’s first ever international marketing conference will cover the most important trends in the global marketing world with special focus on mobile marketing, social media marketing, personalized marketing and content marketing.
The event kicks off with a presentation by Parry Singh, Managing Director at Twitter on the power of #Now and the latest trends in Twitter marketing. During the two days marketing extravaganza marketers from Egypt and the entire region will also be able to hear presentations on the opportunities of mobile marketing by Amira Rashad, Head of Brand Advertising at Facebook, winning the mobile consumer by Rayan Karaky from Google, engaging with consumer by Anja Jakubowski from Coca-Cola, content marketing best practices by Hussein Freijeh from Yahoo! and crafting brands in a connected world by Asad Ur Rehman from Unilever.
The Marketing Kingdom Cairo will also include a half day interactive workshop on Developing Your Brand Purpose on Facebook with Scott Hicks, Former Client Partner at Facebook.
With annual shows in 11 different countries, including Morocco, Jordan, Qatar and Croatia, the Marketing Kingdom is considered to be the world’s fastest growing marketing show. The event is organized by P World with DMS as the Platinum Sponsor.
The organizers have just announced that registration for the event will be closing on Sunday, 18th October 2015 so if you still don’t have your ticket, you can get it on the event’s official website: http://www.thepworld.com/pevents/event/100/marketing-kingdom-cairo
The Marketing Kingdom Supported by:
Integrated Marketing Foundation – imfnd
For keeping update visit us at www.imfnd.com.
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Update from Twitter:
A day after announcing co-founder Jack Dorsey would return to the company as Twiter’s CEO,
Twitter announce launching new tab Called Moments , the best of what’s happening on Twitter in an instant.
Twitter Said Today:
Every day, people share hundreds of millions of Tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more. We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn’t have to be.
Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter.
How it works:
Tapping on the new lightning bolt tab on your phone opens a list of Moments that matter now. As new stories emerge throughout the day, we continue to update this list. Looking for more? You can also swipe through to topics including “Entertainment” and “Sports” to find more stories from the past few days.
Engaging with a Moment
- When you click into a Moment, you’re taken to an introduction with a title and description.
- Start swiping to dive right into the story, with immersive full-bleed images and autoplaying videos, Vines, and GIFs.
- A single tap gives you a fuller view of the Tweet, which you can favorite, Retweet, and more. A double tap lets you instantly favorite the Tweet.
- The progress bar at the bottom indicates how much more each Moment has to offer.
- Swiping up or down dismisses the Moment and takes you back to the guide.
- At the end of a Moment, click the share button to Tweet your thoughts, and send it out to your followers.
Following a Moment:
Moments are often updated as new information or great Tweets become available. You’ll know a story has been updated since your last view when you see a blue dot in the upper righthand corner of the image associated with the Moment. For stories that update very frequently — like live sporting events or awards shows where it’s critical to know what’s happening minute by minute — you’ll see an option to follow the Moment, which blends the Tweets directly into your timeline. So you can keep track of the latest updates in real time without having to tap back and forth between tabs. When that story ends, so do the Tweets, leaving your timeline just as it was before.
Twitter expects to localize Moments in more places — and, perhaps, to begin personalizing it for individual users. it sounds like Twitter is now running a media company inside a technology company.
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Tools make reaching social media marketing goals possible. Whether you’re Entrepreneur or a multinational enterprise.
There are Social Media Marketing tools save your time and a headache on managing your business’s social media accounts and help you to achieve your Social Media Marketing goals.
Here are Top 30 Social Media Tools to use in 2015:
BuzzSumo is a powerful tool to learn what type of content is most desired by your target audience for a specific topic, what type works best for respective social media channels and even what type is most relevant for a particular time period.
2) Falcon Social:
Includes the usual social media management features, along with team tracking and permissions, competitor listening, and more. Designed for large enterprises.
3) Social Bro:
Marketing platform for TwitterAnalyze, engage and monetize your Twitter audience.
4) Actionly:
Social Media Monitoring Tools & Social Media DashboardComprehensive Social Media Monitoring & Engagement
5) Brand Chats:
Social Media Analytics ,Monitoring and Social Business.
6) Social Bakers:
Social media monitoring tool , View metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
7) Sysomos:
social media analytics company. Company’s flagship product, Media Analysis Platform, mines and analyzes content from social media or user-generated content to create a picture of media coverage.
8) Topsy:
Social Media Analytics allow you to search by time & place, set alerts, and analyze sentiment for every tweet ever made.
9) Tweet Deck:
Social media management tool for Twitter, As Twitter is constantly improving and updating their platform. With new features like Lists and Analytics.
10) Like Alyzer:
LikeAlyzer is a must-have tool for your social media routine. With all the changes in Facebook’s algorithms, staying up to date on your Facebook stats has never been more important.
11) Fanpage Karma:
Analyze your profiles and your competitors. With KPIs, analyses and reports. Monitor your success and increase your social reach every day.
12:HootSuite:
Hootsuite is a social media management system for brand management.The system’s user interface takes the form of a dashboard, and supports social network integrations.
13: Buffer:
Buffer is a very popular social media scheduling application for fastest blogging sharing . This tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, Linkedin, and Google Plus.
14: Post Planner:
PostPlanner is a publishing solution for Facebook and Twitter. It allows to schedule posts at specific times or add them to a queue. The most unique feature of PostPlanner is its “viral content” feature
15: Sprout Social:
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.
16: Sprinklr:
Social Media Management Software & Engagement Platform for Social Business
17: ScheduGram:
ScheduGram is for social media managers who need an easier way to manage Instagram for their clients and brands.
18: Agora Pulse:
This tool is great for businesses that primarily work with Facebook and Twitter. Features include:
- Analytic reports
- Facebook applications
- CRM software
19: Social Clout:
can help you analyze your social presence and pinpoint where you can improve, SocialClout has you covered. Features include:
- Social media monitoring
- Keyword research
- Analytic reports
- Engagement tools
- Demographic reports
- Campaign management
20) Social Mention:
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos
21) Engagor:
Powerful social media management, monitoring and analytics software, chosen by brands all over the world to efficiently engage with their social customers.
22: KeyHole:
Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. It’s visual dashboard is simple, beautiful and shareable.
23: Trackur:
Trackur for monitoring articles & news, allowing us to proactively reach out to reporters & writers.
24) Klout:
Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.
25) Marketo:
Marketo’s powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
26) HubSpot:
HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
27) Contently:
Contently helps brands do great content marketing at scale—with smart technology, content strategy expertise, and a network of 50000 freelance creatives.
28) Viral Heat:
ViralHeat takes the heat off of your social media marketing tasks. Complete with content marketing and social media management tools, this is a one-stop tool that can help you with all your inbound marketing efforts. As the company puts it, ViralHeat includes “social monitoring, analytics, & content marketing in a single intuitive interface
29) Canva:
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations , etc.
30) Quintly:
quintly is the social media analytics and benchmarking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.
Share With us , WHAT IS YOUR FAVORITE SOCIAL MEDIA MANAGEMENT TOOL?
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Big new step from Facebook.
Facebook announced yesterday,it’s testing a new feature called profile videos, which will let users upload seven-second clips instead of a static avatar.
Facebook Said that more than 4 Billion visit profile pictures per day, and they are continually looking for ways to make profiles the best place for people to curate their online identities and connect with others.
Facebook said also, “We’re starting to test all of these features to a small number of iPhone users in the UK and California, and we’ll be rolling them out to more people soon.”
A) 7-Second Looping Video As A Profile Picture
People want to be creative with their profile artwork, and Facebook wants to let them. That’s why it will soon be allowing users to upload their own 7-second video as a profile pic. The video will loop and autoplay with sound if clicked. If it isn’t clicked, it will still autoplay and loop without sound. Every time you change your profile pic a post is created. That too will feature the looping video.
B) iPhone users in California and the U.K. will be among the first to be able to upload short looping videos as their profile photos, starting at 11:00 a.m. PT/2:00 p.m. ET. The feature is expected to roll out to Facebook’s larger user base in the near future. Facebook said the move is a part of an effort to help people further greater express their personalities and creativity on the site.
C) Facebook start rolling out the ability to set a temporary version of your profile picture that reverts back to your previous profile picture at a specified time. Want to support your team in the week leading up to the big game, commemorate a special milestone like a birthday or vacation or show off a great #tbt picture? Now you can create a temporary profile picture specifically for those moments and events.
D) Easier Controls For The About Section, Including A New Bio Section.
Facebook will be adding the ability for users to control the privacy of the About section of their profiles. If it’s “public”, others will see it at the top of a profile in a very obvious place – not somewhere in a user’s profile. Users will be given a Bio section to describe themselves in 100 characters
E) Design Improvements to Your Mobile Profile.
Along with these new profile features, we’ve made some design changes to mobile profile that improve the profile layout and better present information about you and your friends in a more visually engaging way. We’re moving your profile picture and video to literally put you front-and-center on your profile. Profile pictures are now centered, and we’ve made them bigger to give you more real estate to show off what you can do with our new creative tools.
Your Turn:
Share with us your point of view about Facebook updates this period and how can it affect in Business and Persons ?
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In This article we will make together your first Campaign through Google AdWords
Before we start together building your campaign you have to check first:
- Is Adwords right for my business?
- What are my goals?
- It’s all about landing page offer
- Go with relevant, unique, and proven ads
- Do I have a good website that has been designed to achieve these goals?
- Can I commit to Adwords advertising?
- Using Researching keywords and Use Exact Match keywords in your campaign
Proper keyword research and selection are crucial to the success of your Adwords advertising
if you don’t get this right you can be almost certain that your advertising won’t be profitable.
https://adwords.google.com/KeywordPlanner#search
Bring your Laptop and let’s start together making the campaign
Step 1: Create Your Account and sign in
Go to: adwords.google.com and sign in by your valid gmail account.
Step 2: Click on Campaign icon and choose new campaign.
Step 3: Choose Network only.
You will find 6 choices of setting between Display network and Video and Search
Step 4: Name your campaign and choose all features in Search network settings.
Step5: Include Search Partners” on the “Networks” Section.
Step6: Target Your Geographical Area
Step7: Choose Advanced search and choose your specific area.
Step8: Check the Advanced Location options.
Step9: Choose your targeting Languages.
10:Set Your Default Bid for Clicks & Daily Budget for Your Ads.
11: Choose your delivery method.
12: Set up your ad schedule based on when most people are searching for you keywords
13: Optimize Your Ad Rotation ( By Click – Conversions – etc)
14: Click on Save and Continue.
15. Dynamic Search Ad Setting.
16:Name your Ad Group.
17:Choose “Text Ad” and start “creating your ad” and check your Ad Preview before continuing
18:Enter Your targeted Keywords.
19: Check the estimated Traffic and Cost.
20: Save your Ad Group:
WELL DONE GUYS , We are Just finished our Campaign Set-up
“Your Turn”
“You have always to monitor and optimize your campaign to achieve your goals from your digital marketing campaigns , Also keep trying and reading to develop your self and keep always updated”
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