Starting from today Twitter Ads Are Now Available In Every Country.
Twitter announced it is expanding its self-service advertising platform from 33 countries to more than 200 countries and territories.
The company went on explaining that its advertising platform is now available in 15 languages and about 100,000 advertisers have already running ad campaigns on Twitter over the last 90 days.
Here are 10 steps to run your first campaign on twitter:
1. Setting Your billing and payment method
2.Go to your ads board and choose your country & time zone.
3. Select your campaign objective
4.Set your campaign name and duration
5.Start your creative process and compose your promoted tweets and your URL.
6. Set your Targeting ,Gender and Languages
7. Select devices and platforms
8. Select additional targeting criteria
9. Customize where Promoted tweets appear
10. Set your Budget and Pricing bidding
“Now your campaign is ready and always review it and optimize your campaign till achieving your goals from it”
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New wave from Vodafone in Telecommunication industry by launching INEgypt Telecommunication.
Vodafone announce that “IN The New Network For Youth”
Because it’s never the same without your friends, we launched a new network just for your group. IN, The New Network For Youth By Vodafone. “It won’t work without you”
They use Hashtag ” #من_غيرك_مش_هتكمل ” , You can also check their website on:
https://in.vodafone.com.eg/IN/home?lang=en
Insights till now since launching :
- Total Fans: 1,012,828 fan
- ER= 53.64%
- 94 Page ranked
- AVG likes , Comments and shares : 7,455
- AVG Weekly growth : 221%
- Till now they got 545 tweets on the hashtag : #من_غيرك_مش_هتكمل
- They launched 4 videos as the following with their stats:
A) Video 1
Total Views = 98 K / Total likes = 6,822 / Total Shares = 1,046
Video 2
Total Views = 140K / Total likes = 11,539 / Total Shares = 1,074
Video 3
Total Views = 77 K / Total likes = 5,994 / Total Shares = 680
Video 4
Total Views = 70 K / Total likes = 10,006 / Total Shares = 6,731
Share with us your expectation about this new step from Vodafone .
Stay Tuned for more updates
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After the phenomenal success in Qatar, Jordan, Azerbaijan, Georgia and Croatia, the Marketing Kingdom, one of the world’s fastest growing marketing events is coming to Egypt from 25-26 October 2015.
The Marketing Kingdom Cairo will cover the most important trends in the global marketing world with special focus on content management, social media, customer experience, mobile marketing and crisis in social media.
The Marketing Kingdom speakers are from International & Regional Brands like Facebook ,
Twitter , Google,Integrated Marketing Foundation , Coca-Cola , Unilever , Shazam , Yahoo ,
Leo Burnett , Hug Digital , Nielsen ,Engadget and connect ads.
Here are 10 Reasons to not miss joining the Marketing Kingdom :
- Owning The Moment On Twitter by Parminder (Parry) Singh, Managing Director SEA, India and MENA, Twitter
- Mobile Marketing trends and tactics & Online Purchasing in Egypt 2015 By Abdelrahman Sleem , CEO , Integrated Marketing Foundation – IMFND
- Understanding The Challenges And Opportunities Of Marketing Communications In A Social Media World by Jumanah Anter, Head Of Corporate Communications CEEMEA, Facebook
- Understanding The Growing Importance Of Mobile Marketing: Winning The Mobile Consumer by Rayan Karaky, Agency Head, Google
- The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy by Joshua Partridge, Director EMEA Advertising, Shazam
- Digital Trends, The Changing Media Landscape And The Impact On Your Social Strategy by Katie Morse, VP Social Media, Nielsen
- What Millennials Want – Content Marketing Best Practices by Hussein Freijeh, Managing Director, Yahoo!
- Real life case studies by representatives of some of the world’s most innovative brands.
- Latest insights into the ever-changing global marketing world
- Cutting edge half day workshop on Facebook marketing
Also you will meet and discuss with marketing leaders around 2 days from Egypt and overseas.
As a subscriber of IMFND, you are now eligible for a 10% exclusive discount when you register for the event.
Click here to get your ticket now and claim your exclusive 10% discount!
Secure your seat and don’t miss the early booking .
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Many times after you run your Facebook Campaign, you discover that you have to edit on your post add text or delete an offer which was expired , etc after run it.
Here are Tips & Tricks to how to edit your Sponsered campaign :
1: Define your Post ( We will take a real example about Social Media Training campaign and how to edit it )
2: Go to Manage ads page and click on your ad which you want to edit
3: Click on your ad set
4: Click on your post Ad link
5: Go to the right column and click on edit icon in the creative section
6: Go to the Boosted page post
7: Choose another post and click
8: After choosing the new post from Boosted Page , save it and close.
9: Go to your original post and edit it
10: After edit it Return to Steps 6 & 7 on your boosted Page posts and choose again your original post and Save .
“Now Your campaign is ready after editing it , Just Focus in your other steps for your campaign objectives to achieve your marketing goals 🙂 “
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If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, and likely still have some characters left over.
While Twitter is largely a public experience, Direct Messages let you have private conversations about the memes, news, movements, and events that unfold on Twitter. Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months. Today’s change is another big step towards making the private side of Twitter even more powerful and fun.
You may be wondering what this means for the public side of Twitter. In a word, nothing. Tweets will continue to be the 140 characters they are today, rich with commentary as well as photos, videos, links, Vines, gifs, and emoji. So, start working on those sonnets.
We’ll begin rolling out this change today across our Android and iOS apps, on twitter.com,TweetDeck, and Twitter for Mac. It will continue to roll out worldwide over the next few weeks. If you can’t wait to try out longer Direct Messages, be sure you’re using the latest versions of our apps so you get the update right away. Sending and receiving Direct Messages via SMS will still be limited.
Source:
blog.twitter.com
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Google really is becoming the subsidiary of a new, larger company called Alphabet.
Google used to be synonymous with search and advertisements, but it has grown. With the advent of Android, the continued rise of YouTube and moonshot projects from Google X, it’s hard to pin the company as being any one thing.
Google is now at a point where it is increasingly looking to acquire multi-billion dollar businesses, as it has previously done with Motorola Mobility and Nest. Companies that big may prefer a level of independence that Google’s previous management structure made more difficult. Those companies may also want to be eventually spun out again, to seek their fortunes independently after a period of Google ownership.
Here are the New Structure of Alphabet Company :
Hours before Google made its restructuring announcement, Warren Buffett’s Berkshire Hathaway — the diversified holding company that arguably served as the chief inspiration for Alphabet — agreed to acquire Precision Castparts for $37 billion. It was a big, bold deal. That’s the kind of deal Google might like to emulate.
By this new step , Will we see new platforms specially social media platforms will launched under the new umbrella
of Alphabet ?
An Other International Sources talking about this update:
> http://mashable.com/2015/08/10/alphabet-google-analysis/?utm_cid=mash-com-fb-main-link
> http://read.bi/1P3nbRF
> http://marketingland.com/google-alphabet-138166
> http://googleblog.blogspot.com/
> http://www.theverge.com/2015/8/10/9128123/alphabet-subsidiaries-google-fiber-nest
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One of the most issues that Business identities face , that many of employees didn’t deliver their tasks within deadlines.
Some of them has issues in Time management and need more development, others need to have more clarifications about the importance of their tasks and results of miss the deadline.
Here are 6 Tips & 6 Tools to deliver your tasks & Projects on time.
A) 6 Tips to meet your deadlines.
1) Get Clarification
Before you receive your project or tasks , be sure you are clear on the client’s / Manager expectations.
Many o issues comes from didn’t understand the description of the project and have a lot of time to deliver with the expectations.
2) Document the tasks or Projects
From Both sides even manager or employee , Or company & Client ,
You must document tasks description and deadline with emails or contracts.
3)Work Backwards
Now that you have the set deadline, deliverables and responsibilities outlined, you need to start attaching the time dynamic to your plan.
Start from the end and create milestones to measure progress along the way. You will still have some large chunks of complex work, but the milestones will further define the most important checkpoints of the project or your tasks.
4) Break It Down and work step by step
Going back to your project / Tasks plan, take a look at the deliverables you have outlined leading up to each milestone. Break all of those large complex chunks down into small tasks and assign responsibility for each one. Each of your tasks should outline an individual action
5) You have to set extra time
Many times when we work on Projects or tasks , we face many surprise and crisis which made delay of the deliverable of our projects / Tasks.
From this point of View , You have to make space for extra time for deliver your project / tasks
EX: if your task // Project will take day , asked for 2 days to deliver it on time.
6)Keep updates your managers or Project Stakeholders
Create regular checkpoints for the project / tasks, so your Manager / clients know when to expect a status update and never lose sight of the progress you’re making. Having open lines of communication with frequent check-ins is even more important if you’re working with subcontractors and/or other providers. Everyone should be working from the same timeline, task list and project information.
B)Here are 6 freeTools will Help you to don’t miss your deadline
1) Microsoft Project
MS Project office from Microsoft will help you to manage your tasks / Projects and your HR resources and handle communications with your team to work o time always.
2) Google Tasks
Allows users to access tasks in their Gmail accounts, Google Calendar, iGoogle, and through their mobile browsers. You can group tasks into lists, make notes, and set due-dates.
3) Nirvana
Still in Beta, Nirvana is a website that helps organize tasks by projects and contexts, assign tasks to contacts and follow-up emails, and set up email ticklers to remind you what you need to do
4) Ta-Da list
This is a basic to-do list website. Create your own lists, add tasks, and check off the tasks when they’re done
5) Todoist
Tasks can have deadlines, contexts, subtasks, and priorities. Repeating tasks can be set. Integrates with Google Gadget, Gmail, Outlook. No mobile app available.
6) To DO.LY
This easy-to-use website is designed to help you simplify your life and get things done. Easy drag-and-drop user interface is simple and functional to get up and running quickly. Create projects and sub-projects, assign tasks and sub-tasks. Smart filter design around the Getting Things Done method. Not team-oriented, but good for the streamlined individual.
Summary
” Finish your tasks or manage your projects on time with quality is very important part in business process, So you have to work on your self to develop and manage your self and make your professional image by your actions and deliverables , Share with your team these Tips & Tools to make your work more easier”.
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Customer service is becoming more and more of an important factor for brands on social media.
From this point of view Facebook announced a new suite of features to make it easier for businesses to use its internal, private chat to talk to customers.
As a business owner, if a customer leaves a comment on your Facebook page, you now have the option to pick up the conversation in the privacy of a personal chat window.
According to Facebook, over a billion people visit Pages every month looking for more information from businesses. And often, this will take the form of a comment on a post, or a message sent to the page admins. Facebook is officially launching 3 new messaging features to help businesses and customers interact better.
It’s better for you to be able to complete the conversation with that salty customer in private, off of the main stage of your business Facebook Page. When a company replies privately to a comment, the comment displays a note that the business responded privately, so visitors to your page know you addressed it.
To encourage business owners to use the tool, Facebook is giving digital badges to businesses that respond to 90 percent of private messages and have an average response time of less than five minutes.
The badge will notify customers that the business in question is “very responsive to messages.” Business owners can access real-time measurement of their response rate from a private analytics dashboard connected to their Facebook page.
Sources:
> Facebook for Business
> Entrepreneur
> We are Social
- Published in Uncategorized
Facebook is consider to be the largest platform on Social Media .
You always have to make variety in your Content Strategy and Setting your perfect one to match your audience
needs and grow your community.
Here are 64 tips will help you in setting your Facebook Strategies :
FANS:
- Attract targeted fans.
- Friends of fans expand reach
- Engage w/fans – attract them!
- Speak your fans’ language
- Ask fans to share your post
- Promote posts for best reach
- Mine Insights for Fan data
ENGAGEMENT:
- INSIGHTS tell you ,what works ?
- Which post has best Reach?
- Repeat/adapt #9 type-posts
- Photos & Videos= engagement
- Make it easy to engage
- Ask questions of your Audience
- Mix fun & informative posts (Inbound Marketing way )
- Post when fans are active
TIMELINE:
- 851×315 Timeline dimension
- 180×180 Profile photo size
- Add call-to-action to cover
- Announce promotions here
- Pinned posts = visibility
- Changes appear in newsfeed
- Using engaging apps
- Capture contact info w/app
- 3 sec to tell people essentials
INSIGHTS:
- Rank your posts by Reach/Shares
- Note time of posts w/greatest Reach
- Identify where Page Likes came from
- “People Engaged” fans most valuable
- Where are #28 located geographically?
- Schedule posts for best reach to
- Identify Top Pages/Tabs Viewed
- Put lead gen on most viewed tabs
CONTEST:
- Award a prize to fans who share
- Integrate contest from your website
- Host a joint contest w/colleagues
- Crowdsource new product ideas
- Ask fans to vote for their favorite
- Photo contests generate most activity
- Make entering contest simple
- Give away gifts toward your products & Services
MONETIZATION:
- Get a large focused fan base Focusing to build Loyal Fan base.
- Display CTA on cover
- Using behavior marketing way according to interests for your audience
- Capture email for freebie
- Integrate email marketing
- Use targeted ads wisely
- Review Insights monthly
- Lead-to-sale takes time
SHARE:
- Reward fans who tag your biz
- Link to an article, video
- Include call-to-action
- Fan contest for sharing
- Post compelling photo
- Add a like box to website
- Keep text short, to the point
- Add like or call -action button to website
ADS:
- A MUST for 2015 to reach more fans
- Identify ad goal: traffic, lead, sale?
- Boost Post is simplest way to start
- Target warm leads: people who already know you
- Local? Target geographically
- Analyze ad reports to find best ROI
- Adapt ads based on report analysis
- Be persistent: go from fan, to lead, to sale
Summary:
“Whatever which tips you will use , You always have to listen to your customers voice and Control your strategy & Plan to achieve your goals and having great Loyal community.”
Source of tips with some updates:
“Social Media classes ”
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With speakers from Twitter, Facebook, Google, Yahoo! and Shazam, the Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian marketers in the past couple of weeks.
So what makes this event so special?
Here are out top reasons you won’t want to miss out on Egypt’s first ever international marketing event.
- The Marketing Kingdom Cairo is the first ever marketing event in Egypt to feature speakers from the world’s biggest social media brands.
Twitter, Facebook, Google, Yahoo! and Shazam are all scheduled to deliver presentations at the event, making it the first ever event in Egypt to have all of the world’s major social media brands under one roof in one place.
- Focus on global marketing trends and over 6 hours of interactive discussions.
Mobile marketing, online purchasing, content and customer marketing, as well as crisis communications and influencer marketing are only some of the topics covered at the event. The organizer has also included over 6 hours of interactive discussions to help you cover all topics in greater detail.
- Half-day interactive workshop on Facebook marketing.
Aside from some amazing discussions, the Marketing Kingdom Cairo also includes a half-day workshop by Scott Hicks, Former Client Partner at Facebook on Developing Your Brand Purpose On Facebook.
- Unlimited networking opportunities with local and global marketers.
According to Kosta Petrov, the Event Director for the Marketing Kingdom, the event has delegates and speakers from over 30 countries, making it a truly amazing opportunity to network and build new friendships in the marketing world.
- The Marketing Kingdom is the world’s fastest growing marketing event.
With shows in 11 different countries, in only three years, the Marketing Kingdom has become one of the world’s fastest growing marketing events. This year alone, the event was held in Croatia, Azerbaijan and Jordan and aside from Egypt, this year the Marketing Kingdom is also going to Georgia, Qatar and Iran.
If you need more information on the Marketing Kingdom Cairo or to register, please visit http://www.thepworld.com/pevents/event/100/marketing-kingdom-cairo
This Event Supported by Integrated Marketing Foundation and take session in the first day by imfnd – CEO.
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