E-commerce is one of the big industry over world using the power of Digital Marketing.
In 2014 the Central Bank announced that power of Purchasing online are 70 Million Dollars expecting to increase by the upcoming 2 years especially the increasing of the awareness of Online Purchasing & E-Commerce overall in Egypt the region.
In this article we will cross over all E-Commerce in 4 main pillars to guide us in the Landscape of E-Commerce:
1) E-Commerce Landscape
E-commerce is the use of the internet and web to transact business. How to make commercial transaction, on digital platform. E-commerce is about main elements which are people, technology and the process you choose to make the commercial transactions. There are different models of e-commerce according to the business model you choose (B2B, B2C, B2G, C2C, G2G, G2B, G2C). You need to choose the commercial processes between different models as well (brick and mortar, hybrid, brick and click, click and mortar, pure play)
Brick and mortar:-
This commercial model depends on having physical presence than virtual one . this commercial model has a physical store that you can test , touch and purchase their products or services.
Clicks and mortar: –
This model sell online as well as they have physical store.
Pure play:-
This commercial model represent companies that have only virtual presence no physical stores.
A recent comScore presentation reports that almost 70% of the customers make research the internet and it is very essential for their decisions making for buying certain products. About 6% of the customers do online purchase.
Conversation rate:
It is the % of customers who login to your website or see your social advertising and actually buy from you. The conversation rates for the last few years were about 3-3.5%.
E-commerce web 1.0: –
In the beginning of the Internet, companies start thinking of having online presence. Shopping cart application is the first form of web 1.0.
Some of them simply publish online products catalogue on the web. Others allows end-to-end experiences like adding some features like allowing customers to search and find products. also they allowed to choose between products and add them in virtual shopping cart , choose shipment method and payment method.
E-commerce web 2.0
Web 2.0 websites are build in interactive way to accomplish the 2-way communication between companies and customers. In web 2.0 users can generate content as well as 2-way communication. Web 2.0 such as ( twitter, YouTube, Instagram , Wikipedia )
For many companies and retailers e-commerce represents their fastest revenue channels. Through e-commerce platform companies are aiming to give their customers a whole customers experience not only delivering their products to them. Companies also find ways to connect their social media to their e-commerce platform is named as social web, which facilitate the reach, hear, and understanding of their customers better. According to Mckinsey survey 2007, ¾ of executives said they would maintain or increase their investment over technology like web services and social media.
E-commerce web 3.0
This web service is a software services that helps to connect computer to computer over net, And easily interact together. WEB3.0 promised that applications can easily speak to each others on different devices and for boarder search for information through simpler interfaces.
Web 3.0 is the evolution of web 2.0. this definition is raised by Tim o’Reilly it represents the connective intelligence, applications and ultimately people.
2)Technology enables for e-commerce and digital marketing
Reaching e-commerce with the available features wouldn’t have happened without the development of advanced technology of hardware and software.
- Business intelligence and data mining
Knowing your customers across different channels is not any easy thing if you don’t have the right BI capabilities. For example identifying your online customers on your physical store , allowing your customers to by online and pick their products from store achieving a high loyalty of your customers.
Data mining helps in knowing your customers much better track his purchasing behaviors, which helps in how to make good suggestions for their next buying.
BI helps to evaluate your products usage and services and what to focus on to develop to meet customers expectations, saving a lot of cost and more efficiency launching new products.
- User experience
To reach a good quality of users experience you shouldn’t miss any touch points with your customers.
Using rich media (video, audio) for example enhance the users experience by letting them know more about your products and services. It is so easy to create video demo about how to use the products. This is possible thanks to technology like Adobe flash and Microsoft silver light. These technologies also help in creating engaging experience for customers as well as building informative and functional designs .
- Mobility
With the first appearance of mobile smart phones mobility importance increased. Now customers can buy anything anytime from their mobiles. Also SMS is used extensively in developing countries as a medium to push sales through promotions. Mobiles can be used as well to scan barcodes in stores to get more information about products and services online. Mobile payments become one of booming technology through a device in a store just scan your mobile and payment is done.
- Search
High % of organic referrals or traffic to your website will come from search engine. Companies usually pay more attention to work on search engine optimization whether paid or free to appear in the first couple of pages when their customers search for them or one of their products and services .
- Content management
Introducing content software in the last period make it easier to save content modify and organize in any platform. Software like Microsoft SharePoint is very advanced software to manage content.
- Web services
Now a day the need of application to application integration is more agile and transparent. Department uses service oriented architecture (SOA) for better connection and to manage their applications.
The service oriented architecture is a technique to integrate different services that function indecently. These services communicate with each other. Communication between SOA can be simple data or different services.
The ability to make suitable architecture, to put all the services to work well together. SOA can leverage services within applications to work individually or with other applications. SOA architecture help in upgrading and no need to start from scratch.
e-commerce platform, can be used for different purpose such as CRM, supply chain management or sales.
In sales, for example you have different processes such as payment, inventory management and crm how to integrate all these separated services within the same platform this is through the SOA.
- Virtualizing and cloud computing
Virtualization make it possible to different applications to be executed on single physical hardware and demand.
Virtualization make it possible to creat virtual machine that emulates physical computer. Creating a separated OS environment than the host server. This approach helps in operating systems to run on single physical machine.
This approach saved a lot of time in past the administrator had to make special configuration to every single application in different language. Also saving money on different servers.
- Cloud computing
It is a concept of using hardware out source such as CPU as a service instead of buying and paying for hardware and IT management and obtains all the needed service from the service provider.
Virtualization reduces the cost of hardware bought by companies to run different applications. Also assure the service level same at peak time or lowest traffic. It is possible to scalpel your services as well as your platform anytime.
- Advertising
Companies show more attention to the online advertising they even reduces their expenditure on others medium like TV and newspaper. They aim to get more traffic and more conversation by online banners, Social Media Marketing , search engine optimization and Offline Marketing channels. They use games and videos production for digital medium as well.
- Instant Messaging
For applying the best users experience, Companies should cover all available touch points used by their customers.
Many web site allows chatting with their customers for better customers satisfactions. The chat is whether by writing or by voice.
- Payments
Technology helps to find more convince ways to pay money safely online one of these approaches is PayPal and radio frequency identification that can easily transmit payment to physical store.
3)Prescriptive architecture fundamentals
There are different approaches proven, tested and repeatable to design applications to meet business and technical requirements assuring a certain level of performance, cost, and security. Some features should be in any prescriptive architecture such as user friendly, scalable, extensible and reliable.
Also some factors should be taken into consideration.
- who is the target segment for the software or solution developed and how they are going to use it
- the situation of the current IT environment and systems that the solution has to integrate with.
- what the solution will need in deployment phase and hardware constraints.
- The quality standers needed for the solution such as security, performance and manageability.
- What business and technology trends affect the solution
- Maintenance and management for the solution
- Needed Process
4) Design fundamentals
Designing phase is very important it shows how you are going to present the application and how user friendly it will be.
A good design should be flexible enough to make any changes required.
Some key principles are needed in e-commerce design solution.
- Design that last and built to change
A good design solution can easily handle any number of users needed, more data, and geographic explanation.
A good design should meet ant business model changes needed. For example if you choose to design 3-tire system this good design should allow you to extend this solution to be hosted on cloud without rewriting , for example.
- Design incrementally and iteratively
It is more convenience to avoid designing big upfront. Concentrate on the key components and prove and disapprove the key assumptions. Then focus on more details to add. It is valid to go back and make changes needed.
- Use test driven development
Testing is a step might be ignored by some developers it is very important step to test your codes, and your design functionality. Also test your security and threats may attack the design.
- Separate your application into logical units
It is much better in testing to break down your application in the user interface to be sure that no overlap will happen.
- Create reusable code modules
It is better to be sure that component of the system can be reused rather than implementing the same function or features.
- Use well defined interfaces
Components of the solution shouldn’t know about the internal working of another component. They should only communicate through agreed interface or contract. This will help in maintained and extensions.
Your Turn:
Be always prepared before launching your E-Commerce Brand , and make your studies well ,
Fullfill all your integrated channels & Your operations and listen carefully to your Audience.
- Published in Uncategorized
I know that at someday in the past you went to Facebook and search for Apple Facebook page and you found nothing, then you went to Twitter and type “@Apple” on Twitter search and you found nothing, then you realized that maybe the problem was Facebook & Twitter search and you went to google.com and wrote “Apple social media profiles” and you found nothing.
There are no doubts that social nowadays play an important role in the marketing department of any company (large or small).
And ignoring social media for companies and brands brings a lot of risks and mistakes, but why Apple doesn’t use social media:
1- Let people make the noise:
Apple reaches to the place of making fans or Apple supporters to create the social media buzz around new product launching through Facebook, Twitter, Blogs and other social media tools.
And the strategy of Apple is to make a conference or event to release a new product and the PR will do the rest.
So, Apple creates social media buzz through fans or supporters, influencers in social media and public relations.
Apple strategy is silence and let people make the buzz instead of you.
2- Apple is the best customer loyalty engagement index of its category:
We know that brands are using social media for different reasons such as build community, increase engagement rate with customers, customer services for clients, sales and increase loyalty and customer retention.
According to brand keys “worldwide research Consultancy Company” Apple is the top customer loyalty engagement index brand in the laptop computers, tablets and smartphone. See Brand Keys customer loyalty index for 2015 here.
Apple thinks that “Why we use social media” while we are the best customer loyalty index.
3- Apple is the most valuable brand worldwide:
According to Millward Brown, Apple is the most valuable brand in the world in 2015 (With 246,992 Billion dollars) and the second brand value change from the previous year (2014) after Facebook (99%) with 67%. See Millward Brown report.
So, Should Apple be on Facebook or Twitter? Why Apple changes the winning equation after being number 1 most valuable brand without using the social media.
4- Good product with a high percentage of word of mouth:
“Every good product I’ve ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves” Steve Jobs.
Yes, one of the biggest reasons to make Apple is so successful is making a good product more than other competitors, they make people happy to use Apple products more than competitor’s products.
When Apple creates a good product, people will recommend Apple to friends and increase the percentage of word of mouth for Apple products.
So, Apple thinks that “why we go to social media while we are creating good product with a high percentage of word of mouth”.
5- Great customer service:
Apple understands that it’s not enough to create a good product only, you must support the best product with great customer services.
Customer services are a big part of social media marketing and Apple offers a great customer servicein other ways not on social media.
6- Apple focuses on marketing and business objectives more than the reaching way:
“Do one right strategic decision with 50 technical moves and you will reach, Do one wrong strategic decision with 1000 technical moves and you won’t reach”.
Apple is focusing on marketing and business objectives more than technical ways.
They think that the aim of marketing is to create long term relationships with customer satisfaction, how we do that? We don’t care, weare just doing it.
Achieving marketing objectives without using the social media marketing is better than using social media marketing without achieving the marketing objectives.
In the past few years people thought that Apple doesn’t have social media accounts because of Steve Jobs arrogance.
People know that Steve Jobs has no social media accounts like Bill Gates and they think that Steve Jobs is arrogant and he didn’t believe in social media.
And actually Apple doesn’t completely ignore the social media at all because there are officially social media accounts related to Apple products such as iTunes and App store.
But after we saw these reasons, definitely changed our thinking.
Conclusion:
Achieving marketing objectives without using the social media marketing is better than using social media marketing without achieving the marketing objectives.
Your turn:
Of course you have a reason for Apple not using the social media, share it with us.
- Published in Marketing
Update:
Instagram add capability of searching for images , places ,videos and hashtags through ( desk top – web )
While you can view, like and comment on photos via desktop, many vital functions are still available on mobile only.
While it’s still not able to make users be able to upload photos to the site on desktop , the company is working toward making Instagram a more desktop-friendly platform.
The update is rolling out to everyone today. Instagram describes the desktop browser version as complimentary to the mobile apps – it’s a welcome change that should make it easier to view and share photos when your phone isn’t nearby.
- Published in Uncategorized
Marketer life is very dynamic even in his/her vacations.
They have many activities to do even for follow-up work, Or to handle his movements by using helpful Digital Apps.
Here are 10 Apps For Marketers to use in when they are out offices & in vacations:
1) Google Maps
Google Maps is a Web-based service that provides detailed information about geographical regions and sites around the world. In addition to conventional road maps, Google Maps offers aerial and satellite views of many places. In some cities, Google Maps offers street views comprising photographs taken from vehicles.
This App helps you for setting your heading place to reach it by the App.
Link of the App:
2)UBER
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, they make cities more accessible, opening up more possibilities for riders and more business for drivers. UBER founding in 2009 in hundreds of cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer.
This App will help you to pick-up you by private car with driver with suitable cost.
Link of the App:
3) Grammarly
Grammarly claims to be the “world’s most accurate grammar checker.” The application covers all aspects of grammar, from punctuation to style. Users can check their work for use of advanced grammar rules, with over 150 grammar checks utilized. Plagiarism detection tools are also added so the user can locate any ‘borrowed’ text before it gets them into a bad situation. Grammarly also makes suggestions to improve wording to make sentences more interesting to read. The application can also help the user locate words that are spelled correctly but not utilized in the right context
This App will help you checking grammar & spelling in your Social Media posts, Emails, Office, chatting, etc
Link of the App:
4)Buffer
The buffer is an easy app to share on Twitter, Facebook, Google+, LinkedIn and App.net.Schedule your updates to post at optimal times, whether you’re around or not. Build up a queue of awesome content to share with your friends and followers, and follow up on your posts with Buffer’s straightforward analytics to see which posts performed best.Buffer works from news apps like Flipboard, Zite, Taptu, TweetDeck, Evernote, Pocket, Instapaper, Pulse, Feedly, UberSocial, Plume, Seesmic, Google Currents and almost all other reader apps. You also get Twitter analytics, Facebook analytics & LinkedIn stats.
This App will help you to schedule your personal or your company posts and enjoy your vacation and time.
Link of the App.
5) Pocket
Pocket has been named one of the best apps for iPhone and iPad by the App Store.
Over 12 million people use Pocket to easily save articles, videos and more for later. With Pocket, all of your content goes to one place, so you can view it anytime, on any device. You don’t even need an Internet connection.
Don’t lose track of the interesting things you find by emailing yourself links or letting tabs pile up in your browser. Just save them to Pocket.
WHAT CAN I SAVE?
Save articles, videos, recipes, and web pages you find online or from your favorite apps.
This App will help you to save what are you interesting in and read or watch later when you free without the internet also
Link of the App:
6) Aviary
“A very comprehensive photo editor and pretty much everything you could ever want to do on your phone,” -LifeHacker
Aviary is a powerful photo editor which created because they wanted a quick and easy way to edit your photos on the go with no fuss.
They included all the tools you need, in a super intuitive interface so you can get right to editing
This App will help you to edit your photos in an easy way according to your need.
Link of the App:
7) HootSuite
Easily manage your social media efforts across Twitter, Facebook, Linkedin and other social networks with one app
With over 10 million users, Hootsuite is the world’s most widely used social relationship platform. The Hootsuite app lets you post and schedule to multiple social networks, monitor conversations about your brand, engage with followers and track your content performance from anywhere you use Android.
This App will help you in Scheduling you Social Media content on 3 platforms, and in Social Media Monitoring.
Link of the App:
8) Wunderlist
Wunderlist helps millions of people around the world to making To -Do list and organize their time-Tasks Capture their ideas, things to do and places to see. Whether you’re sharing a grocery list with a loved one, working on a project, or planning a vacation, Wunderlist makes it easy to share your lists and collaborate with everyone Wunderlist instantly syncs between your phone, tablet and computer, so you can access your lists from anywhere.
This App will help you to Organize your time and manage your tasks, handle your project, Plan for your vacation in the simple way.
Link of the App:
http://bit.ly/1bq4a6e
9) Trello:
Trello is a project management app, which is available for a wide variety of platforms (Android, Web, iOS, Kindle Fire, and Windows 8) it can help you “organize anything, together.” Once You start using it to get organized—really organized & easily to use to handy and manage your projects.
could keep track of multiple projects and collaborate with others. There’s a set hierarchy where boards have lists, and lists have cards. Cards can be thought of as individual tasks as part of a particular project while boards are larger categories encompassing multiple projects.
This App will help to manage your multi-projects and track it in a simple way with your co-workers.
Link of the App:
10) Magisto
Edit your video clips into a full video on your Android &IOS with Magisto Video Editor & Maker.
Magisto automatically turns your videos and pictures into great works of edited movies.
The app has a plethora of tools that can help you out in completing a video project such as cool graphics effects and musical backgrounds. The app features a great AI tech, with video stabilization, filters, effects, transitions and facial recognition. It also lets you share your videos to Google+, Facebook, Twitter, Email, and even YouTube.
This App will help You in making your videos in simple steps and edit it by yourself even for funny memorable or for your work.
Link of App:
You need just Smartphone, Tabet or Laptop with internet connection and use the power of Digital apps to manage you life and being more productivity & Efficiency “
- Published in Uncategorized
Facebook will take new step by adding buy button which make you make your shopping online through facebook.
It’s letting stores sell their products directly through the social network via a “buy” button on their Pages
Now, it seems the company is ready to revitalize Facebook Pages and transform them into commerce destinations where users can not only quickly grab business info, but as of today, also buy stuff.
It’s been over a year since Facebook started testing its buy button in ads on the newsfeed, and it appears that the company is now ready to take the service to its next logical progression with dedicated shops on Pages where users can browse for and purchase items.
BuzzFeed report with Emma Rodgers – Facebook Product manager:
“The shops are still in the testing phase, but some already feature “buy” buttons that allow the entire shopping experience to occur within Facebook — from product discovery to checkout.
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” Facebook product marketing manager Emma Rodgers told BuzzFeed News.”
This new wave , we think will be for transforming Facebook to E-commerce website and continue to
their vision to make Facebook the only Online umbrella for users.
- Published in Uncategorized
Always every Ramadan we wait the match between Coca-Cola & Pepsi .
Pepsi
Pepsi launched it’s teaser campaign on 21 June
After that they published the campaign on 25 June
The campaign this year depends on the same concept of Ramadan memories and gathering with presenting ,
Old characters that usual seen in Ramadan , This year the most emotional scene of appearance of “Ahmed Zaki “and
his son Haitham Zaki.
Coca-Cola
Coca-Cola This year made new step in Advertising industry of publishing their campaign on Digital platforms only
Even wonder that they joined Ramadan race late , But they achieve nice results & Engagement we will cover it in this articel.
They published teaser campaign on 27 June
After that they hitting into Ramadan race with 4 Videos on 2 July and the last one on 3 July
In this Report you will see:
A) Full sentiment analysis for Coca-Cola & Pepsi depends on 12,560 comments Overall comments of the 2 campaign
Coca Cola Positive Percentage = 97.2 %
Negative Percentage = 2.8 %
The Most Positive Feedback talking about:
> The Nice Idea about Donating for Egyptian Villages and develop it.
> The Nice idea about Didn’t judge people quickly and take time before Judging.
The Most Negative Feedback talking about:
> Bad voice-over.
> There are no commitment about increase donation for 1 EGP per each photo will be uploaded.
Pepsi Positive Percentage = 96.7%.
Negative Percentage = 3.3 %
Most Common Positive Feedback:
> Family Gathering and Ramadan’s Memory
> Scene between Ahmed Zaki and Haitham Zaki
The Most Negative Feedback talking about:
> Repeating the same idea of the campaign.
> Use the same idea from Video clip of Capital palace Band.
B)Campaign Videos Views on Facebook & Youtube.
C)Total Likes & Shares on Facebook.
D) Fan Growth in this Month for Coca & Pepsi Fan pages.
E) Total Tweets numbers about both campaigns
.
After this Match between Coca-Cola & Pepsi , What do you think about this Stats and the results of the race ?
and from your point of view which campaign achieve it’s marketing goals.
- Published in Uncategorized
In Ramadan 2015 Brands spending on TV Advertising increased by 62% During Ramadan ,
The most Popular platform is YouTube with increasing 50 % for video views during Ramadan.
In This post we share with your 45 campaigns made During Ramadan 2015 , and the next 2 posts will be about the Best 10 campaigns and reasons for make it success , and worst 10 campigns and reasons for not success and achieve the expected marketing goals from the campaign.
1) Vodafone Join Ramadan 2015 race with 3 videos :
2) Etisalat Misr enter the game with 17 videos:
3) Pepsi campaign
4) Coca-Cola waiting till 2 Jully to join the Derby VS Pepsi using 5 videos
5) Coca-Cola UAE making the Global campaign also about social experiment
6) Mobinil Campaign
7) Telecom Egypt this year made 2 videos , the most famous one who dedicated to 5757 hospital
8) Crunch campaign
9) Nescafe campaign
10) Fayrouz campaign
https://www.youtube.com/watch?v=ovnNRoyixkg
11) Fox campaign after updting
12) 5757 sciencetific research campaign
13) Birell Turbo campaign
14) Om Hassan campaign
https://www.youtube.com/watch?v=siRTlvLCPRc
15) Al Arousa team campaign , using 3 videos using the Egyptian sense of humar lot of views on TVs
16) Porto October with the Famous star AMR Diab
https://www.youtube.com/watch?v=YiwdT8cynyE
17) Bank Misr campaign
18) Lipton Tea campaign
19) Mega campaign – Triple Delight – Nestle
https://www.youtube.com/watch?v=EG8aYO1lb9o
20) Lyon campaign
https://www.youtube.com/watch?v=fYmlLrsUDIM
21) Kitkat campaign – Nestle
https://www.youtube.com/watch?v=dwmg0WWd5Z4
22) Degla Palmz Campaign
https://www.youtube.com/watch?v=96NPDPwioYI
23) Chevrolet Optra campaign
https://www.youtube.com/watch?v=DZyXa2wv8WM
24 ) Embrator Poet campaign
https://www.youtube.com/watch?v=wsdS8uHkJR0
25) Toshiba android tv From El Araby group campaign
26) El Araby group campaign
27 ) Sharp Refrigerator campaign – Leeha charisma – El Araby group
28 ) Covartina Campaign
29) Schweppes Bold TVC campaign
30) Rock – Mr X – Campaign
31) Royal Ceramica Couples campaign.
32) Nestle Pure life campaign
33) Zain Jordan Campaign
34) cottonil campaign
35) Universal Cooker campaign
36) Credit Agricole campaign
37) Heinz Mayonez campaign
38) El Bank El Ahly campaign
39) Mousa coast campaign
40 ) Hayat Alex Campaign
41) Chiclets Campaign
https://www.youtube.com/watch?v=XBkniK5qnOg
42) Lamar Campaign
43) Al Marai campaign
44) Mountain View Campaign
45) Resala Charity campaign
When you make a campaign , It must have main objective behind it , as Brand Awarenesss or Direct resposne or for CSR , etc
Which campaign from your point of view achieve it’s marketing goals , and from your opinion which the best campaign & the worst campaign in Ramadan 2015 race ?
- Published in Uncategorized
Update:
MasterCard is testing a smartphone app that uses facial recognition to verify online purchases by Selfies photos.
Users in the trial can hold their phone up as though taking a selfie to approve transactions.
The card company is testing the new way to pay which involves the customer being asked to look at the screen and blink to confirm their identity and authenticate a payment.
Five hundred people are taking part in the trial which MasterCard chief product security officer “Ajay Bhalla” says is targeted at youth.
.
One security expert Said that facial recognition should be complemented with “extra layers of security”.
“Google tried facial recognition on Android phones and there were a lot of problems in the early days”, said Ken Munro, security researcher at Pen Test Partners.
Mastercard is exploring facial recognition as an alternative to SecureCode, its security software that asks online shoppers for a password to make purchases.
The company said the technology was used in three billion transactions last year.
In March, Chinese shopping brand Alibaba demonstrated a facial recognition app, but hasn’t brought it to market yet.
MasterCard say that the blinking system ensures that the app is secure.
PIN numbers can easily be changed if a customer notices they have become a victim a victim of fraud which should provide and instant remedy.
They Said too that photos won’t be sent directly to the company in case people are sensitive about privacy. Instead, it will be converted into a different format that will be used to authenticate the payment.
- Published in Uncategorized
Mohamed Habib ,
Egyptian Guy who left his position in Dusit Hotel and start his own business which was
“Marbou7a” the most famous Bean cart in misr el gedida .
Mohamed graduated from Commercial college – English section ,
Worked in Finance field till he reached finance manager position at big brand in Alexandria.
In 2012 his father passed away and he has to come to cairo to be with his mother , He worked first as chef in
Dusit hotel , with objections from his mother , He take decision to start his own business and the surprise that
it was a bean cart.
Mohamed said in interview with ” اتفرج ” channel , that he focus on delivering the most famous meal for Egyptians
in creative way with healthy process and new items in ” Sohour meal ” Like the Greek cheese.
Marbou7a team also wear gloves and have healthy equipment for cooking and making nice decoration on their
bean cart.
Mohamed said also that this project made income higher than his banking position and made it front of his house in misr el gedida , Cairo and said that recently his mother took her friends to his bean cart and made her proud of him.
He advice any one want to start a start-up or his own project , to keep up his dream and don’t afraid about
how people look for his job or project , because if s/he care about their reviews s/he won’t achieve any success or movement in their lives.
Mohamed also used the power of Social media and making Fan page under the name of ” Marbou7a”
and communicate through Facebook channel with his customers , he said that all of his customers came from word of mouth and through Facebook fan page .
One of Mohamed friends made post on Facebook talking about him and how she was proud of Mohamed ,
This post go viral through Facebook and a lot of pages in Food industries talking about Marbou7a which made a lot of people asking about location and try Marbou7a meal in Ramadan.
Here are Mohamed Interview with ” اتفرج ” Channel :
Summary :
“Don’t ever let someone tell you, you can’t do something. You got a dream, you got to protect it. People can’t do something themselves, they want to tell you you can’t do it. You want something, go get it and do your best to achieve your goals and success and don’t care about how people looking towards your actions ”
- Published in Uncategorized
Every Ramadan we are waiting the Derby between Pepsi & Coca-Cola campaign.
Pepsi start it’s teaser campaign in Ramadan 2015 on 21 June
And launched it’s full campaign on 25 June
On the Other hand Coca-Cola waiting till 2 July and published 4 video in just one day include it’s teaser campaign
with new movement in the Egyptian market and Digital marketing field to launch it’s campaign Digitally only
focus on ( YouTube – Facebook – Twitter – Sound cloud ) and will invest to develop 100 village in Egypt as CSR
instead of making tv ads .
This is the first time from top brands to make this step and making full digital campaign with 5 videos in just 1 day.
Here we would like to share with you 3 facts behind Pepsi & Coca-Cola campaign :
1) Idea of the campaign.
Pepsi
Pepsi this year continue the Nostalgia way which focus on last 3 years starting from 2013.
with adding more people from the past like Ahmed Zaki .
Also it’s spread video of “Capital cities ” on Social Media same like Pepsi campaign idea from April 2013 with more than 202 million views on YouTube.
Coca-Cola
Coca-cola this year making the Global idea about “Let’s take an extra second Experiment”
which made from first time in April 2015 in Spain and localize it on Egyptian market with Egyptian case studies
and also listening from Coca-Cola fans
2) Feedback till 03 July
Pepsi
Most common positive feedback about appearance of Ahmed Zaki and his son Haitham zaki and try to communicate with his father and making his famous actions , and appearance of main characters which we used to see in Ramadans.
Most Negative feedback about making same idea and same way for 3 continues years with no updating.
Coca-Cola
The most common positive feedback about making investment to develop 100 village and the step of making it Digitally only making good feedback about this step also .
the most common negative feedback about taken global idea and expectation to make new idea dedicated to the Egyptian market .
3) Stats of the 2 campaigns
Till 3 July pepsi reached 5,515,277 views from 3 videos on YouTube starting from 21 June .
Coca-Cola reached 414,341 view from 5 videos on YouTube starting from 2 July.
What’s you think about Pepsi & Coca-Cola campaign this year ? and your expectation of their results till end of Ramadan ?.
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