Have you noticed those black billboards labeled “Her Charisma” (In Arabic: ليها كاريزما) ?
A black billboard, and only two words, that’s what Egyptians saw and tried to guess what’s behind that advertising campaign. Some people guess it’s a new TV series or movie and maybe it has a feminine heroic role.
Some other guessed it may be a new resort preparing for a unique lifestyle in the coming summer.
Actually after a while, we’ve noticed online advertisements too with the same message leading to its website and finally a new case to see such advertisements referring to a Facebook account with the same message,
“Leha Karisma“!
Maybe few days from now and we’ll discover that feminine personality that all these ads talk about her charisma.
Share us your guessing!
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P World, the organizer of the Marketing Kingdom Cairo, Egypt’s first ever global marketing event, taking place from 25-26 October 2015 in Cairo has announced that the first 100 tickets for the event running with a promotional price of US$457 are on sale now.
Integrated Marketing Foundation are the Supporter of The Marketing Kingdom Cairo and looking forward to see our community members there .
#IMFND community members will enjoy 10% discount to register in the event after the first 100 tickets offer end .
“Due to the overwhelming demand, we are happy to announce that we are starting our campaign earlier than expected and starting today we are releasing 100 delegates tickets with a promotional price of US$ 457.-. This is a great opportunity for everyone to get their ticket on time and secure their place at the event.
The Marketing Kingdom Cairo will include presentations on the latest global marketing trends by some of the world’s most respected social media brands. Jumanah Anter, Head of Corporate Communications at Facebook will open the event with a presentation on the latest trends and challenges in today’s social media world. Delegates attending the event will also be able to hear presentations on mobile marketing by Rayan Karaky from Google and Joshua Partridge from Shazam, content marketing by Anja Jakubowski from Coca-Cola and Asad Ur Rehman from Unilever, as well as presentations on influencer marketing by Ahmed Adly from Leo Burnett and digital trends by Katie Morse from Nielsen.
The event will also include a half day workshop on Developing Your Brand Purpose on Facebook by Scott Hicks, Former Client Partner at Facebook.
The Marketing Kingdom is one of the world’s fastest growing marketing events with over 10,000 delegates in attendance in less than 3 years. Most recently the event was held in Amman and later this year, aside from Egypt, the event is also going to be hosted in Doha.
For more information on pricing and registration for the event, please visit the event’s official website: http://www.thepworld.com/pevents/event/100/marketing-kingdom-cairo
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Millward Brown recently published its annual “BrandZ Top 100 Most Valuable Global Brands” list and this year’s lineup presented quite a surprise.
Apple has been ruling the charts as the most valuable brand in the world for quite some time, though this year its brand value dipped 20 percent from $185 billion to $147 billion. Google took the top spot for the first time with a brand value of $158 billion, up an incredible 40 percent from last year. IBM, Microsoft and McDonald’s filled out the top five with brand values of $107.5 billion, $90.1 billion and $85.7 billion, respectively.
Microsoft, IBM and Visa filled out the rest of the top five slots. The list also includes well known brands such as Coca-Cola, McDonalds and Amazon, and new entrants such as Alibaba and Facebook.
For Download 2015 brand z top100 chart in 2015.
“Always you have to take actions towards your audience who are the heroes of your success “
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” You have the choice to be a leader or live the rest of your life as follower ”
If you want to manage your team efficiency Or lead your business safely you must be ” Leader “
Here are 7 leadership lessons from Brave Heart movie :
1) Vision:
William Wallace the leader and hero of the movie had a one clear vision: independence for Scotland. He was a master at making sure all levels of the Scottish population, including the nobility, knew his vision and aligned with it. In fact, at the Battle of Stirling Bridge, he reportedly used an inspiring speech focusing on freedom for Scotland as a way to get his small and vastly outnumbered army to stay the course.
2) Planning:
He understand the terrain and strategizing battle plans. He knew how the competition fought, what weapons they would use, and he always studied and planned the ground he was to fight on. Wallace won the Battle of Stirling Bridge while being outnumbered 3-1 by the English, just because of his planning abilities. In our lives, planning prior to a meeting or a project, or a reorganization, should be an absolute priority. Also Studying the competition and becoming more creative in processes and delivery methods should be something all leaders actively participate in.
3) Don’t panic and how to face your crisis :
However people of Scotland are afraid for fighting English people and want to return back and didn’t start fight , Wallace gather them and give them motivation speech with historical words :
4) Motivate your team always :
In the movie we found people of Scotland didn’t have leader who care about them and motivate them continuously ,Wallace from the beginning in their battles always review with Scottish their vision of freedom and ho to live as really men not like other who run away , also he speak as being member in the team and building concept of the big family to achieve their goals .
5) Being in the first row of your team :
Always being in the first row of working inspire your team , when you work hard more than them and lead them , they will work harder with inspiration . In Brave Heart , Wallace usually being in the first row in battles and fights which made Scottish inspired and fighting bravely .
6) Wallace is a good example of Servant Leadership
which he articulates clearly when outlining the differences between himself and the nobles. “You think the people of this country exist to provide you with position,” he tells them. “I think your position exists to provide those people with freedom.”
7) Live all your life as leader and make your vision leads other to success
Wallace may not be there to continue the fight, but Wallace’s unwavering commitment to his vision leads others to continue it for him: most notably Robert the Bruce, who changes his own outlook to lead the Scots to victory, and freedom, several years later at Bannock burn.
Summary:
” Totally different between leader & Manager , Set your vision and share it with your crew , Build a family and community , Be in the first row in working and lead your crew , always Motivate them ,Your position exist to provide your crew to success , Finally make your vision and leadership leads other to success”
- Published in Uncategorized
1) Chiquita ad
2) McDonald’s
3) Sprite
4) Schweppes
5) Rest Stop ad
6) Noise Hair trimmer ad
7) Koleston Natural
8) GYM Ad
9) Painting company
10) Termites eat
11) Heinz
12) Bionade ad on its truck
13) TNT American cable company known for their top-notch dramas,Banking on their slogan “We Know Drama
14) Clever Bus Straps Ad for IWC Big Pilot’s Watch
15) Formula ad for building strong teeth
Summary :
” Always try to make the unexpected ads to deliver your marketing message for your customers ”
- Published in Graphic Design
ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful and your achievements in your community.
Businesses that truly understand how to measure success on social media are poised to benefit the most from their investment in this arena.
Here are 9 points to measure your brand’s social media marketing success.
1- Conversation rate
The easiest way to measure the degree to which a post resonates with your audience is to measure the number of replies or comments each post generates – Its called the conversation rate. Your conversation rate will only be high when you have a thorough understanding of your audience and a well-defined brand. In other words, you can’t manipulate this metric, it will force you to do the right thing.
2: Measure social media conversions
Once you’ve listed out all your business goals and created the conversion metrics to measure these goals, it’s time to implement the tools and processes that actually capture them and start measuring.
3- Total reach
Tracking your total network is important because it will help you judge if you are adding value in the social space. At the most basic level, a larger reach will be necessary to increase the potential spread of your content.
4- Amplification rate
Share, retweeet , etc .
5-Measure Total Value per social channel
After you’ve worked out the conversion value, you will need to collect all the relevant numbers and the data from your analytics tool.
6- Quality of content
Content is what fuels your social media efforts.
check analysis for it
7- Sentiment
It is a labour intensive process that involves sorting through your posts and determining whether the feedback received is positive or negative. Of course, you need to maintain a net positive score and, ideally, the growth of positive sentiment will surpass the growth of negative sentiment.
8-Choosing the right monitoring & Measurement tools
There is no shortage of (free and paid-for) platforms and tools available to monitor, analyse and measure your social media and content marketing activity.
Most popular free tools :
- Google Analytics: Measure your website and blog traffic
- Twitter search: Provides Twitter intelligence
- Facebook Insights: The channels in-built analytics
- Google Alerts: Alerts you about any mentions (about you) online
- Talkwalker alerts: Alerts you about any mentions online
- Social mention: Real-time social media search and analysis.
9- Review Results and Reset Goals
Once you have your stats in front of you, you can calculate your ROI and review the results of your marketing to see what worked and didn’t work. If you did paid advertising, that’s important to measure as well.
Summary:
“Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative”
- Published in Uncategorized
Kosta Petrov, CEO of P World and Event Director for the Marketing Kingdom, has just announced that the Egyptian edition of the Marketing Kingdom, one of the world’s fastest growing marketing events, will take place from 25-26 October 2015 in Cairo.
“After the phenomenal success of the Marketing Kingdom in 10 countries around the world, we are glad to confirm that we will be hosting the Marketing Kingdom Cairo from 25-26 October 2015 in Cairo. We are currently working very hard with our local and international partners to deliver a top notch event that will focus on the latest trends and challenges in the global marketing world”, he said in his statement.
From what is available on the event’s official website, the Marketing Kingdom Cairo will include interactive presentations on social media marketing, content management and Facebook marketing by Yahoo!, Shazam, Google, Coca-Cola, Unilever, Leo Burnet and Facebook. The organizer is also in final talks to secure a speaker from Twitter, one of the world’s fastest growing social media websites.
The first edition of the Marketing Kingdom was held in Croatia in March 2012. Since then the event has been held 15 record times in 10 different countries including Qatar and Azerbaijan. Most recently, the event was held from 10-11 May 2015 in Amman, Jordan and featured historical presentations by Facebook, Twitter and Yahoo!
For more information about the Marketing Kingdom Cairo you can visit the event’s official website:
http://www.thepworld.com/pevents/event/100/marketing-kingdom-cairo
Marketing Kingdom Amman supported by Integrated Marketing Foundation #imfnd , Stay Tuned .
- Published in Uncategorized
Mobile Marketing industry raise quickly Don’t miss opportunities to reach +11 Million mobile internet user in Egypt through various methods .
Here are some interest Mobile statistics in Egypt :
- +93 million Mobile subscriber.
- +11 million Mobile internet users.
- 19% of the mobile phones are smartphones.
- 88% use their smartphone when they are watching TV.
- 82% of smartphone users do a search for a product or service using phone.
- 64% of smartphone users doing daily search from their phones.
- 30% of smartphone users notice about ads in search engine ,while 24% users notice about app ads.
- 41% use their smartphone to make a comparison between prices.
- 66% of smartphone users access daily to social media platforms.
- 30 % Access the internet everyday on their phone and leave home with out it.
- 41% Purchase from their smart phones.
- 82% performed a mobile search after seeing ads.
- 80% Watch videos through their smart phones.
- Almost 70% of customers are interested in Rich Media Ads
- On a market research study, 71% of mobile users in Egypt use their phones for entertainment purposes, use apps and play games.
“The current & future trends focusing on Mobile Marketing focusing , Don’t miss this channel in Your campaigns”
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Recently most of brands doing extremely well integrating paid , earned and owned media , They converges its media types in a variety of different ways.
Here are the main 3 types of Converged Media
Defining Converged Media
Its about the relationship of each media and who the target stakeholder .
You have to know the 3 methods of converged media :
A)Paid Media
Paid media is often considered traditional advertising which include banner ads , paid search marketing , sponsorship , direct email etc .
Advantage of using paid media that it can scale quickly and easily, if you have message you want the masses to see today , paid media is the right channel .
B) Owned Media
Owned Media Is the content your brand has complete control over , such as the corporate website , blogs , communities , email news letter and social media channels such Facebook , Twitter , YouTube and Instagram.
Advantage of Owned media that typically target your brand’s existing community and current customers.
C) Earned Media
Earned media is the natural response of public/media relation’s efforts , ad campaign , events and the content you create within your owned media channels.
Advantage of earned media that became the new outlet and are spreading brand messages through word of mouth.
Each of those channels plays a critical role in your content strategy , the real power is when you can integrate two or more of these channels into one campaign or initiative .
Summary :
“Your Content Strategy must include paid , earned and owned media in order to reach your target Customers”
Don’t miss the next 4 articles to cover all Roles of Converged Media in your content strategy .
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Google officially launched this morning the new Search Analytics report within Google Webmaster Tools.
You can break down and segment your data nearly any way you’d like with the new Search Analytic s report, which allows for a very precise analysis of your search traffic
They added, “there are some differences between Search Analytic s and Search Queries.” They explained the data is more accurate and calculated differently. Google set up a help document to explain the difference.
Compared to the old Search Queries report, Google says Search Analytic s is more accurate and calculated different. All differences and new features are detailed here in :
http://bit.ly/1zFdNB8
Google said, “the new Search Analytics report enables you to break down your site’s search data and filter it in many different ways in order to analyze it more precisely.”
- Published in Uncategorized