E-Business 2017-07-20T15:32:49+00:00



The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Online Program

EU Business School’s Online MBA is held over three, 10-week terms and has the same structure as the full-time MBA program. Average MBA-related work time is around 30 to 40 hours per week for the full-time program and 20 to 25 for the part-time option. Each term, participants take five courses and various seminars online. Coursework includes online team building and group work, peer-to-peer communication, online lectures, active class discussions, on-campus work and case study analyses.

The program web portal is available 24 hours a day, with open access to study materials, syllabi, plans, and guides, reading materials, lectures and discussion forums. In addition to virtual access to classroom materials, students can also count on a comprehensive support network.

Online MBA students are required to turn in a project at the end of their final term that will take about six months to complete. Each student is assigned a faculty advisor or mentor who will guide them during the process.

On Campus

After nine weeks of online study, students travel to one of EU’s main campuses in Barcelona, Geneva or Munich to take part in on-campus week. Students are only required to attend one on-campus week throughout the duration of the program. During on-campus week, students meet their classmates and take part in lectures, industrial visits, exams and networking events that complement their online experience.

Term I (23 ECTS) Term II (27 ECTS) Term III (20 ECTS)
Management skills Finance E-Marketing Strategies
Organizational Behavior Human Resources Management Crafting the E-Business Model
Managerial Accounting Global Economics E-Business Architecture
Marketing Strategic Management E-Business Design
Quantitative Business Methods Management Information System The E-Consumer
Negotiation (Seminar) Business Strategy Simulation
Business Law (Seminar) Job Career Planning (Seminar)
Personal & Professional Development Communication Skills (Seminar)
Personal & Professional Development

Learning Outcome

1) Focus on marketing and branding essentials, such as banner and search engine optimization.

2) Discover how to effectively build and maintain a corporate e-business.

3) Form a practical approach to real world case studies and examples.

4) Learn from the point of view of the consumer.

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Graduation Requirements

The dissertation allows students to combine the skills and tools acquired throughout their MBA into a final project that uses strategic business thinking for success in the business world. Is it to be turned in within three months of the end of the final term? Students choose their topic with the help of their MBA Dissertation Advisor. Many participants use it to study a new market they want to enter as entrepreneurs; others use it as a tool to research and analyze their existing companies.

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