Purpose: Demo Day is held before the start of any diploma program to welcome trainees, set expectations, and ensure everyone understands the structure, rules, and resources available.

It also allows instructors and trainees to get to know each other, aligning goals for a productive learning journey.

Session 1: Understanding Consumer Behavior & Content Triggers | 2 Hours

• Learn how people think and why they take action online.

• How user psychology and funnel stages affect content needs.

• Practice mapping out a customer’s journey.

• Tools

• Miro, Google Analytics

• Task: Building a Funnel Journey for a brand in your niche

 Session 2: Content Strategy & Planning | 2 Hours

• Learn how to build content plans across different platforms

• Content buckets, messaging architecture, omnichannel alignment

• Tools

• Notion, Trello.

• Task: Build a 1-month content strategy plan

Session 1: Creating for Instagram, TikTok, and LinkedIn | 2 Hours

• Learn what works from each platform: formats, lengths, hooks, and CTAs

• Carousels, reels, shorts, video scripts, influencer storytelling 

• Tools

• Canva, CapCut, TikTok Creative Center

• Task: Create one post per platform

 Session 2: Storytelling & Content Execution | 2 Hours

• Learn how to structure stories that keep attention

• Story arcs, emotional levers, community building

• Tools

• Hemingway, StoryboardHero

• Task: Write a 3-part storytelling series for a product

Session 1: Persuasive Copywriting for Ads & Landing Pages | 2 Hours

• Turn visitors into leads and customers with strategic copy design

• AIDA, PAS, CTA logic, objection handling

• Tools

• Copy.ai, ChatGPT with frameworks

• Task: Write 3 ad Copies and 1 landing page hero section

 Session 2: Content That Sells Across the Funnel | 2 Hours

• Match your message & copy with each stage of funnel and platform logic

• Awareness vs Decision content, urgency, positioning

• Tools

• Google Docs, Funnel mapping tools

• Task: write copy for each funnel stage (cold, warm, hot Audience)

Session 1: Image Creation with AI | 2 Hours

• Create branded visuals quickly with AI.

• Midjourney basics, brand consistency, prompt engineering

• Tools

• Midjourney, Canva Pro

• Task: Create 3 visuals for 1 product using 2 AI tools

 Session 2: Video Content with AI | 2 Hours

• Create reels, shorts, and videos without a full team.

• Text-to-video, script-to-video, captioning tools

• Tools

• Pictory, RunwayML, CapCut

• Task: Generate 1 video post with Ai Tools

Session 1: UX Copy Basics | 2 Hours

• Write clear, helpful, and action-focused website copy.

• Microcopy, action verbs, hierarchy clarity, friction reduction

• Tools

• Webflow

• Task: Rewrite 1 onboarding flow or signup form

 Session 2: Conversion-Focused UX Writing | 2 Hours

• Increase CTR and reduce bounce with smart microcopy.

• CTAs, tooltips, nav labels, error messages

• Tools

• Figma , UX Copy Checklist

• Task: write a 1-page microcopy spec

Session 1: Writing for Mobile Apps | 2 Hours

• Enhance usability and flow with concise content

• Empty states, notifications, onboarding content

• Tools

• Notion, Maze

• Task: Design an onboarding message sequence

 Session 2: Tone, and Retention Messaging | 2 Hours

• Build trust and reduce frustration in app flows to keep users coming back.

• Apology messages, success confirmations, reminders

• Tools

• Grammarly, ChatGPT tone-tweaking templates

• Task: Write 3 retention microcopy samples

1 Session: Measure What Matters – ROI Reporting for Content | 2 Hours

• Build reporting structures for social, SEO, and UX content

• Engagement, CTR, conversion, LTV from content

• Tools

• Google Looker Studio, Sheets

• Task: Build a simple 1-page KPI Dashboard

• Description

  You’ll build a full content system for a brand:

  • A content strategy map.

  • 3 content formats (social post, landing copy, app copy).

  • An AI-generated visual or video.

  • A reporting template with KPIs & ROI.

  
  

  How You’ll Be Graded:

• Content matches funnel stage.

• Variety and clarity of formats.

• Smart use of tools.

• Clear reporting and ROI.