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Digital Marketer Full Stack Diploma

25,000.00 EGP 25,000.00 EGP 25000.0 EGP

25,000.00 EGP

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Digital Marketer Full Stack Diploma
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Digital Marketer Full Stack Diploma

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25,000.00 EGP 25,000.00 EGP 25000.0 EGP

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  • Diploma

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    Start Date: 18 Dec, 2025
    Modules: 13 Modules, 45 Sessions
    Time: 90 Hours for Online | 135 Hours for Offline
    Diploma Level: Intermediate 
    Schedule: Sunday, Tuesday, Thursday

    What's Included:

    • 45 expert-led sessions
    • Lifetime access to recordings for Online only.
    • Templates, toolkits, and AI prompt libraries.
    • Final project review and showcase.
    • Certificate + private expert group access.

    Specifications for Digital Marketer Full Stack Diploma

    Type Offline or Online

        Demo Day is held before the start of any diploma program to welcome trainees, set expectations, and ensure everyone understands the structure, rules, and resources available. It also allows instructors and trainees to get to know each other, aligning goals for a productive learning journey.

        Session 1: Orientation Marketing & Branding 

        Understand the fundamentals of branding and Marketing in MENA.

        Differentiate between product branding vs. personal branding.

        Topics: Branding pillars, positioning, market perception

        Task: Create a one-page brand statement.


        Session 2: Digital Marketing Career Path

        Identify core career tracks and future trends in digital marketing.
        Topics: Performance marketing, content marketing, analytics, automation.
        Tools Demo: LinkedIn Career Explorer.
        Task: Build a personal career map.

        Session 3: Business Manager Setup for Social Media

        Create and configure Meta Business Suite, 
        TikTok Business Center, and Snapchat Ads Manager.
        Tools Demo: Meta Business Suite, TikTok Business Center.
        Task: Set up a dummy business manager account.
         

        Session 4: Social Media Profiles & Pages Optimization

        Profile structure per platform (Meta, Instagram,
        TikTok, LinkedIn, X, Snapchat). 
        Brand asset alignment (logos, brand colors, typography).
        Profile CTAs (Shop Now, Book, Learn More). 
        Localizing profiles for MENA markets (Arabic/English). 
        AI-assisted copywriting for bios and descriptions.

        Session 5: Social Media Analysis

        Analyze audience, competitor, and content performance to inform strategy.
        Identify KPIs for brand awareness, engagement, and conversions.
        Building weekly/monthly performance reports
        Tools: rivaliq, page insights

        Session 6: Social Media Strategy & Planning

        Mapping campaign objectives to KPIs.
        Platform prioritization & role definition.
        AI-assisted content planning & topic generation.
        Seasonal and event-based campaign planning (Ramadan, National Day).
        Assigning budget and resources per platform.

        Session 1: Content Strategy Foundation

        Defining brand voice & visual identity.

        Content pillars: educational, entertaining, inspirational, promotional.

        Audience behavior insights (KSA, Egypt, UAE examples).

        AI brainstorming for content ideas.


        Session 2: Copywriting for Social Media

        Writing hooks & headlines for each platform. 
        Micro-copy for captions, CTAs, and ad copy.
        Adapting tone for Gen Z vs professional audiences. 
        AI-assisted copywriting workflows.

        Session 3: Visual Content Creation (Static & Carousel)

        Design principles: layout, hierarchy, and brand consistency.
        Carousel storytelling for Instagram & LinkedIn.
        Using Canva templates & custom branding kits.
        AI-generated visuals with Freepik AI.
         

        Session 4: Video Content Creation & Editing

        Short-form video trends (TikTok, Reels, Shorts).
        Scripting & storyboarding.
        Shooting with smartphones & editing with CapCut.
        Adding captions, transitions, and brand elements.

        Session 5: Content Repurposing & Multi-Platform Publishing

        Turning one piece of content into multiple formats.
        Scheduling tools (Meta Creator Studio, Buffer).
        Platform-specific optimization (hashtags, timing, dimensions).


        Session 6:         Social Media Strategy & Planning

        Reading native analytics & identifying high-performing content.
        Setting up content KPIs & dashboards.
        Iterating based on data & feedback.
        Building monthly content reports for clients.

         Content Tools
        Canva, ChatPT, Dream Face AI, Buyer Persona App, CapCut, Runway

        Session 1: Introduction & Platform Setup

        Meta Business Suite vs Ads Manager

        Ad Account Creation & Permissions

        Payment Setup

        Common Terminologies

        Customer Journey & Campaign Funnel


        Session 2: Campaign Planning & Briefs

        Taking a Campaign Brief
        Competition Analysis
        Planning Campaign Objectives
        Funnel Mapping 
        Technical Objective Selection 
        Learn how to define and segment audiences.
        Apply geographic, demographic, behavioral, and interest targeting

        Session 3: Campaign Structure & Audience Targeting

        Meta Ad Structure (Campaign, Ad Set, Ad) 
        Core Targeting (Location, Age, Gender, Languages)
        Detailed Targeting (Interest, Behavior, Demographic)
        Custom Audiences
        Lookalike Audiences
         

        Session 4: Placements, Budgeting & Bidding

        Daily vs Lifetime Budgets
        Bidding Strategies (Lowest Cost, Cost Cap, Bid Cap)
        Placement Options (Automatic vs Manual)
        Platform Placement Planning (IG vs FB)

        Session 5: Creatives & Ad Formats

        Creative Best Practices
        Static vs Carousel vs Video
        Copywriting for Meta Ads
        Engagement vs Lead vs Sales Campaigns


        Session 6:         Implementation & Optimization

        Ad Creation Walkthrough
        Campaign Optimization Techniques
        Diagnosing Performance Drop
        Scaling Winning Ad Sets

         Workshops
        Develop comprehensive campaign strategies based on business objectives and target audience analysis.

        Session 1: TikTok Ads Fundamentals & Campaign Setup

        TikTok's marketing potential in KSA, Egypt, UAE

        Campaign objectives and ad formats  (In-feed, Spark, Top View, Branded Content)

        Pixel & Events Manager setup

        Creating first campaign, ad group, and ad 


        Session 2: Creative Strategy & Optimization

        TikTok's "3-second hook" principle
        Trendspotting & integrating trending sounds
        UGC-style vs brand-style creatives
        Performance analysis and optimization loop
        Scaling winning creatives

         Workshop
        Identify current TikTok trends and develop creative concepts that align with brand objectives while leveraging trending formats. Set up a complete TikTok ad campaign from scratch, including audience targeting, creative development, and performance monitoring. 

        Session 1: Snapchat Ads Basics & Campaign Setup

        Snapchat in the GCC: audience insights

        Campaign objectives, ad formats, and placements

        Setting up Snap Pixel and event tracking

        Building first Snap Ads campaign


        Session 2: Creative Strategy & Optimization

        Designing Ads for Vertical Content 
        Develop Connected Ad sequences that build narrative & improve brand memory
        AR Lens Creation Basics 
        Reading Snapchat Analytics to improve CTR & ROAS 

        Session 1: X Ads Fundamentals & Campaign Setup

        The role of X in KSA, Egypt, and UAE marketing

        Campaign objectives and ad formats

        Audience targeting strategies and keyword targeting

        Creating your first promoted tweet


        Session 2: X Creative Strategy & Optimization

        Learn effective budget optimization strategies 
        Creative Strategies for Winning Ads 
        Implement scaling Ads Strategies  
        Scaling winning campaign with trend hijacking
        Analyze campaign metrics and optimize performance 

        Workshop
        Create a Promoted Tweet Campaign for Tending Event.
        Create a strategic content plan centered around effective hashtag usage to maximize organic & paid reach.

        B2B targeting 

        Strategies for reaching business decision-makers through precise audience segmentation.


        Sponsored campaigns

        Creating and optimizing paid LinkedIn campaigns for lead generation and brand awareness.


        Case Study: B2B SaaS lead generation in UAE

        Real-world example of successful LinkedIn marketing for software companies in the region.


        Content strategy

        Developing professional content that resonates with business audiences and drives engagement.


        Tools: LinkedIn Campaign Manager

        Mastering the platform's advertising tools for campaign creation, targeting, and analysis.


        Activity: Create a LinkedIn ad campaign

        Hands-on practice developing a complete sponsored content campaign from strategy to execution.


        Session 1: Search Engine Landscape

        - SEO Career Path

        - Search Engine Market Share Worldwide 

        - Search Engine Customer Journey - inbound

        - SERP Structure 

        - SEO Usage 

        - How Search Engine Works? 

        - Definitions & Terminologies

        - Google Algorithms 

        - Google Ranking Factors (Updated Factors)


        Session 2: Technical Process 

        - Comprehensive Site audits & Competitive analysis
        - Identifying Keyword, Keyword Research 
        - On Page SEO Optimization (Meta tags, heading, content structure)
        - Creating & Optimizing Content Writing
        - Off Page Optimization, Building authority 
        - through backlinks, citations, and brand mention
        - Tracking and measure performance

        Session 3: Keywords Foundation & Content Optimization

        - Importance of Keyword Research Plan
        - Tools to analyze keywords (Search Volume, Competition & Opportunity)
        - Keywords Strategy based on performance
        - Understanding Keywords attributes (intent, difficulty, Volume and business value) 

        - Content Optimizing for Site Structure
        - Analyzing Content quality 
        - Optimize non-text components (Enhancing images, videos,interactive elements for better search visibility) 
        - Practical Techniques for improving individual page performance

        Session 4: Building External Links

        - Importance of Backlinks  for domain authority & search ranking 
        - Link Earning Opportunities through content, and industry presence
        - How social media engagement complements and enhance link building efforts 
        - Ethical Strategies for attracting high quality backlinks from websites
        - Develop a comprehensive strategy to build a natura, valuable backlinks

        Session 5: SEO Implementation

        - Applying SEO best practices directly in HTML CSS, and JavaScript
        - Optimizing content management systems for better search visibility 
        - Using WordPress & Shopify plugins to enhance SEO capabilities 
        - Understanding realistic timeframes for implementations and results


        Session 6:         SEO Strategy & Reporting 

        - Measure SEO Performance 
        - Develop Comprehensive SEO Strategies 
        - SEO Audit & Analytics Tools 
        - Key Metrics to track | Visibility, Traffic, engagement and conversion
        - SEO Tips & Tricks for effective optimization 

        Session 1: Introduction & Google Ads Landscape

        - Intro to Google Ads, overview, and marketing perspective.

        - Website Conversion Funnel & online advertising terms.

        - Why advertise on Google? Benefits, campaign types & objectives.

        - Account structure, creation, and audience research.


        Session 2: Search Campaigns (Planning)

        - Campaign brief, keyword selection, match types.
        - Extensions, bidding strategies, and planning tips.

        Session 3: Search Campaigns (Implementation & Optimization)

        - Campaign setup, common ad disapproval reasons.
        - Optimization best practices, auction insights, negative keywords.
        - Ads ranking, positions, and writing tips.

        Session 4: Display Campaigns

        - Google Display Network overview & ad formats.
        - Bidding strategies, targeting methods, and audience manager.
        - Planning, forecasting, and campaign implementation.

        Session 5: Video Campaigns

        - YouTube ad formats & bidding strategies.
        - Planning, targeting, implementation, and optimization.


        Session 6:         Reporting & Analysis

        - Reporting templates for each campaign type.
        - Analyzing performance and preparing actionable insights. 

        Workshop:
        Develop comprehensive campaign strategies based on business objectives and target audience analysis.

        Campaign performance dashboards

        Creating comprehensive visual representations of marketing performance across channels.


        KPI tracking

        Identifying and monitoring the most relevant metrics for campaign success evaluation.


        Tools: Google Data Studio

        Building interactive, shareable reports that consolidate data from multiple platforms.


        Task: Build a sample report

        Create a comprehensive performance report for a simulated campaign with actionable insights.

        - Master the art of client relationships, expectation setting, and delivering consistent value to marketing clients.

        - Learn how to establish yourself as a freelance digital marketing professional, from finding clients to pricing your services.

        - AI copywriting, automated ad scaling, trend prediction, and other cutting-edge applications to enhance marketing efficiency.

        Trainees will work in groups to design, execute, and present a complete digital marketing funnel for a simulated brand (KSA, Egypt, UAE market variations).

        Evaluation Criteria:

        Strategy Clarity: Clear articulation of marketing objectives, target audience, and channel selection rationale.


        Creative Execution: Quality and effectiveness of content, ads, and visual assets created for the campaign.


        ROI estimation accuracy: Realistic projections of campaign performance and return on investment calculations.


        Presentation & reporting: Professional communication of campaign strategy, implementation, and expected results.

        Career-Ready Skills

        Learn every core area of digital marketing — from social media strategy to paid ads, and AI applications.

        Job & Freelance Ready

        Graduates can immediately work as Social Media specialists, media buyers, or Content Creator Professional.

        Business Impact

        Small business owners will be able to set up, run, and optimize complete marketing systems without relying heavily on external agencies.

        Hands-On Learning

        Work on real regional case studies from 

        KSA, Egypt, and UAE markets.

        AI-Driven Competence

        Unique focus on AI tools for marketers, 

        ensuring future-proof skills.

        Business Owners

         

        Intermediate in Digital Marketing

         

        Mid Level Professional Across MENA

         


        Start Date: 18 Dec, 2025
        Modules: 13 Modules, 45 Sessions
        Time: 90 Hours for Online | 135 Hours for Offline
        Diploma Level: Intermediate 
        Schedule: Sunday, Tuesday, Thursday

        What's Included:

        • 45 expert-led sessions
        • Lifetime access to recordings for Online only.
        • Templates, toolkits, and AI prompt libraries.
        • Final project review and showcase.
        • Certificate + private expert group access.

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