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Social Media Marketing Full Stack Diploma

18,000.00 EGP 18,000.00 EGP 18000.0 EGP

18,000.00 EGP

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Social Media Marketing Full Stack Diploma
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Social Media Marketing Full Stack Diploma

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18,000.00 EGP 18,000.00 EGP 18000.0 EGP

18,000.00 EGP

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  • Diploma

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    Start Date: 18 Dec, 2025
    Modules: 10 Modules, 29 Sessions
    Time: 58 Hours for Online | 87 Hours for Offline
    Diploma Level: Intermediate 
    Schedule: Sunday, Tuesday, Thursday

    What's Included:

    • 29 expert-led sessions
    • Lifetime access to recordings for Online only.
    • Templates, toolkits, and AI prompt libraries.
    • Final project review and showcase.
    • Certificate + private expert group access.

    Specifications for Social Media Marketing Full Stack Diploma

    Type Offline or Online

    Demo Day is held before the start of any diploma program to welcome trainees, set expectations, and ensure everyone understands the structure, rules, and resources available. It also allows instructors and trainees to get to know each other, aligning goals for a productive learning journey.

    Session 1: Orientation Marketing & Branding 

    Understand the fundamentals of branding and Marketing in MENA.

    Differentiate between product branding vs. personal branding.

    Topics: Branding pillars, positioning, market perception

    Task: Create a one-page brand statement.


    Session 2: Digital Marketing Career Path

    Identify core career tracks and future trends in digital marketing.
    Topics: Performance marketing, content marketing, analytics, automation.
    Tools Demo: LinkedIn Career Explorer.
    Task: Build a personal career map.

    Session 3: Business Manager Setup for Social Media

    Create and configure Meta Business Suite, 
    TikTok Business Center, and Snapchat Ads Manager.
    Tools Demo: Meta Business Suite, TikTok Business Center.
    Task: Set up a dummy business manager account.
     

    Session 4: Social Media Profiles & Pages Optimization

    Profile structure per platform (Meta, Instagram,
    TikTok, LinkedIn, X, Snapchat). 
    Brand asset alignment (logos, brand colors, typography).
    Profile CTAs (Shop Now, Book, Learn More). 
    Localizing profiles for MENA markets (Arabic/English). 
    AI-assisted copywriting for bios and descriptions.

    Session 5: Social Media Analysis

    Analyze audience, competitor, and content performance to inform strategy.
    Identify KPIs for brand awareness, engagement, and conversions.
    Building weekly/monthly performance reports
    Tools: rivaliq, page insights

    Session 6: Social Media Strategy & Planning

    Mapping campaign objectives to KPIs.
    Platform prioritization & role definition.
    AI-assisted content planning & topic generation.
    Seasonal and event-based campaign planning (Ramadan, National Day).

    Assigning budget and resources per platform.

    Session 1: Content Strategy Foundation

    Defining brand voice & visual identity.

    Content pillars: educational, entertaining, inspirational, promotional.

    Audience behavior insights (KSA, Egypt, UAE examples).

    AI brainstorming for content ideas.


    Session 2: Copywriting for Social Media

    Writing hooks & headlines for each platform. 
    Micro-copy for captions, CTAs, and ad copy.
    Adapting tone for Gen Z vs professional audiences. 
    AI-assisted copywriting workflows.

    Session 3: Visual Content Creation (Static & Carousel)

    Design principles: layout, hierarchy, and brand consistency.
    Carousel storytelling for Instagram & LinkedIn.
    Using Canva templates & custom branding kits.
    AI-generated visuals with Freepik AI.
     

    Session 4: Video Content Creation & Editing

    Short-form video trends (TikTok, Reels, Shorts).
    Scripting & storyboarding.
    Shooting with smartphones & editing with CapCut.
    Adding captions, transitions, and brand elements.

    Session 5: Content Repurposing & Multi-Platform Publishing

    Turning one piece of content into multiple formats.
    Scheduling tools (Meta Creator Studio, Buffer).
    Platform-specific optimization (hashtags, timing, dimensions).


    Session 6:     Social Media Strategy & Planning

    Reading native analytics & identifying high-performing content.
    Setting up content KPIs & dashboards.
    Iterating based on data & feedback.
    Building monthly content reports for clients.

     Content Tools
    Canva, ChatPT, Dream Face AI, Buyer Persona App, CapCut, Runway

    Session 1: Introduction & Platform Setup

    Meta Business Suite vs Ads Manager

    Ad Account Creation & Permissions

    Payment Setup

    Common Terminologies

    Customer Journey & Campaign Funnel


    Session 2: Campaign Planning & Briefs

    Taking a Campaign Brief
    Competition Analysis
    Planning Campaign Objectives
    Funnel Mapping 
    Technical Objective Selection 
    Learn how to define and segment audiences.
    Apply geographic, demographic, behavioral, and interest targeting

    Session 3: Campaign Structure & Audience Targeting

    Meta Ad Structure (Campaign, Ad Set, Ad) 
    Core Targeting (Location, Age, Gender, Languages)
    Detailed Targeting (Interest, Behavior, Demographic)
    Custom Audiences
    Lookalike Audiences
     

    Session 4: Placements, Budgeting & Bidding

    Daily vs Lifetime Budgets
    Bidding Strategies (Lowest Cost, Cost Cap, Bid Cap)
    Placement Options (Automatic vs Manual)
    Platform Placement Planning (IG vs FB)

    Session 5: Creatives & Ad Formats

    Creative Best Practices
    Static vs Carousel vs Video
    Copywriting for Meta Ads
    Engagement vs Lead vs Sales Campaigns


    Session 6:     Implementation & Optimization

    Ad Creation Walkthrough
    Campaign Optimization Techniques
    Diagnosing Performance Drop
    Scaling Winning Ad Sets

     Workshops
    Develop comprehensive campaign strategies based on business objectives and target audience analysis.

    Session 1: TikTok Ads Fundamentals & Campaign Setup

    TikTok's marketing potential in KSA, Egypt, UAE

    Campaign objectives and ad formats  (In-feed, Spark, Top View, Branded Content)

    Pixel & Events Manager setup

    Creating first campaign, ad group, and ad 


    Session 2: Creative Strategy & Optimization

    TikTok's "3-second hook" principle
    Trendspotting & integrating trending sounds
    UGC-style vs brand-style creatives
    Performance analysis and optimization loop
    Scaling winning creatives

     Workshop
    Identify current TikTok trends and develop creative concepts that align with brand objectives while leveraging trending formats. Set up a complete TikTok ad campaign from scratch, including audience targeting, creative development, and performance monitoring. 

    Session 1: Snapchat Ads Basics & Campaign Setup

    Snapchat in the GCC: audience insights

    Campaign objectives, ad formats, and placements

    Setting up Snap Pixel and event tracking

    Building first Snap Ads campaign


    Session 2: Creative Strategy & Optimization

    Designing Ads for Vertical Content 
    Develop Connected Ad sequences that build narrative & improve brand memory
    AR Lens Creation Basics 
    Reading Snapchat Analytics to improve CTR & ROAS 

    B2B targeting 

    Strategies for reaching business decision-makers through precise audience segmentation.


    Sponsored campaigns

    Creating and optimizing paid LinkedIn campaigns for lead generation and brand awareness.


    Case Study: B2B SaaS lead generation in UAE

    Real-world example of successful LinkedIn marketing for software companies in the region.


    Content strategy

    Developing professional content that resonates with business audiences and drives engagement.


    Tools: LinkedIn Campaign Manager

    Mastering the platform's advertising tools for campaign creation, targeting, and analysis.


    Activity: Create a LinkedIn ad campaign

    Hands-on practice developing a complete sponsored content campaign from strategy to execution.

    - Master the art of client relationships, expectation setting, and delivering consistent value to marketing clients.

    - Learn how to establish yourself as a freelance digital marketing professional, from finding clients to pricing your services.

    - AI copywriting, automated ad scaling, trend prediction, and other cutting-edge applications to enhance marketing efficiency

    Trainees will work in groups to design, execute, and present a complete digital marketing funnel for a simulated brand (KSA, Egypt, UAE market variations).

    Evaluation Criteria:

    Strategy Clarity: Clear articulation of marketing objectives, target audience, and channel selection rationale.

    Creative Execution: Quality and effectiveness of content, ads, and visual assets created for the campaign.

    ROI estimation accuracy: Realistic projections of campaign performance and return on investment calculations.

    Presentation & reporting: Professional communication of campaign strategy, implementation, and expected results.


    Career-Ready Skills

    Learn every core area of digital marketing — from social media strategy to paid ads, and AI applications.

    Job & Freelance Ready

    Graduates can immediately work as Social Media specialists, media buyers, or Content Creator Professional.

    Business Impact

    Small business owners will be able to set up, run, and optimize complete marketing systems without relying heavily on external agencies.

    Hands-On Learning

    Work on real regional case studies from 

    KSA, Egypt, and UAE markets.

    AI-Driven Competence

    Unique focus on AI tools for marketers, 

    ensuring future-proof skills.


    Small business owners

     

    Beginners in digital marketing

     

    Entry-level professional

     

    Start Date: 18 Dec, 2025
    Modules: 10 Modules, 29 Sessions
    Time: 58 Hours for Online | 87 Hours for Offline
    Diploma Level: Intermediate 
    Schedule: Sunday, Tuesday, Thursday

    What's Included:

    • 29 expert-led sessions
    • Lifetime access to recordings for Online only.
    • Templates, toolkits, and AI prompt libraries.
    • Final project review and showcase.
    • Certificate + private expert group access.

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