Millward Brown recently published its annual “BrandZ Top 100 Most Valuable Global Brands” list and this year’s lineup presented quite a surprise.
Apple has been ruling the charts as the most valuable brand in the world for quite some time, though this year its brand value dipped 20 percent from $185 billion to $147 billion. Google took the top spot for the first time with a brand value of $158 billion, up an incredible 40 percent from last year. IBM, Microsoft and McDonald’s filled out the top five with brand values of $107.5 billion, $90.1 billion and $85.7 billion, respectively.
Microsoft, IBM and Visa filled out the rest of the top five slots. The list also includes well known brands such as Coca-Cola, McDonalds and Amazon, and new entrants such as Alibaba and Facebook.
For Download 2015 brand z top100 chart in 2015.
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