Have you noticed those black billboards labeled “Her Charisma” (In Arabic: ليها كاريزما) ?
A black billboard, and only two words, that’s what Egyptians saw and tried to guess what’s behind that advertising campaign. Some people guess it’s a new TV series or movie and maybe it has a feminine heroic role.
Some other guessed it may be a new resort preparing for a unique lifestyle in the coming summer.
Actually after a while, we’ve noticed online advertisements too with the same message leading to its website and finally a new case to see such advertisements referring to a Facebook account with the same message,
“Leha Karisma“!
Maybe few days from now and we’ll discover that feminine personality that all these ads talk about her charisma.
Share us your guessing!