Marketing is a dynamic science, there are a lot of changes happened to marketing from the beginning till this time and a lot of changes will happen to marketing in the future, in this list you will see 50 must read books in marketing field, you should read these books at least once in your life.
Marketing books open the closed doors in our minds, these books allow us to know more and more about the marketing field and the changes of marketing, enjoy the list:
1) Principles of marketing, Philip Kotler and Gary Armstrong
2) Marketing Management, Philip Kotler
3) International Marketing, Philip Cateora, Mary Gilly, John Graham
4) Global Marketing, Warren J. Keegan, Mark C. Green
5) Marketing Plans: How to Prepare Them, How to Use Them, Malcolm McDonald, Hugh Wilson
6) Marketing Management: Analysis, Planning, and Control, Philip Kotler
7) Advertising and Promotion: An Integrated Marketing Communications Perspective, George E. Belch, Michael A. Belch
8) Marketing across Cultures, Jean-Claude Usunier, Julie Anne Lee
9) International Marketing, Michael R. Czinkota, Ilkka A. Ronkainen
10) Marketing Strategy and Competitive Positioning, Graham Hooley, Brigitte Nicoulaud, Nigel Piercy
11) Services Marketing: Integrating Customer Focus across the Firm, Alan Wilson (Author), Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
12) Marketing Research: Methodological Foundations, Dawn Iacobucci, Gilbert A. Churchill
13) Marketing Myopia, Theordore Levitt
14) Marketing Research, Carl McDaniel Jr., Roger Gates
15) Services Marketing, Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
16) Strategic Marketing, Alexander Chernev, Philip Kotler
17) Marketing Research : An Applied Orientation, Naresh K Malhotra
18) Principles of Services Marketing, Adrian Palmer
19) Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation, Damian Ryan, Calvin Jones
20) Principles of Internet Marketing, Jason I. Miletsky
21) Consumer Behavior: Building Marketing Strategy, Delbert Hawkins, David Mothersbaugh
22) Strategic Marketing for Non-Profit Organizations, Alan R Andreasen, Philip T. Kotler
23) Marketing for Nonprofit Organizations, Alan R Andreasen, Philip T. Kotler
24) Design and Marketing of New Products, Glen L. Urban, John R. Hauser
25) Marketing Research: An Integrated Approach, Alan Wilson
26) Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Gordon S. Linoff, Michael J. A. Berry
27) International Marketing Research, V. Kumar
28) Consumer Psychology for Marketing, Gordon Foxall, Ronald E. Goldsmith, Stephen Brown
29) Political Marketing and Communication, Philippe J. Maarek
30) The Internet Marketing Plan, Kim M. Bayne
31) Managing Customer Relationships: A Strategic Framework, Don Peppers, Martha Rogers
32) Consumer Behavior and Marketing Action, Henry Assael
33) The Political Marketing Game, J. Lees-Marshment
34) The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding, Jacquelyn Ottman
35) Integrated Marketing Communications, David Pickton
36) Ethics in Marketing: International Cases and Perspectives, Patrick E. Murphy, Gene R. Laczniak
37) Direct Marketing : Strategy, Planning, Execution, Edward Nash
38) Guerrilla Marketing Research : Marketing Research Techniques That Can Help Any Business Make More Money, Kaden Robert J., Levinson Jay Conrad
39) Inbound Marketing : Get Found Using Google, Social Media, and Blogs, Brian Halligan, Dharmesh Shah, David Meerman Scott
40) Marketing to the Social Web : How Digital Customer Communities Build Your Business, Larry Weber
41) Advertising 2.0 : Social Media Marketing in a Web 2.0 World, Tracy L. Tuten
42) Small Business Marketing Management, Ian Chaston
43) Guerrilla Marketing : Secrets for Making Big Profits From Your Small Business, Jay Conrad Levinson
44) Analysis for Strategic Marketing, Vithala R. Rao, Joel H. Steckel
45) Strategic Marketing : In the Customer Driven Organization, Frank Bradley
46) Consumer Behavior : Implications for Marketing Strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney
47) The Birth of Internet Marketing Communications, Dan Steinbock
48) Internet Marketing Research : Theory and Practice, Ook Lee
49) Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet (Communications), Daniel S. Janal
50) The New Rules of Marketing and PR, David Meerman Scott
If there another place in this list what you would put on it?