SEM Diploma

DURATION

Months

Months

Price Offline

Offline 6000 EGP In advance 5500 EGP

Price Online

Online 5500 EGP In advance 5000 EGP

Outline

Day1:
- Google ranking factors 2021
- Technical SEO Tactics
- Technical SEO Tools

Day2:
Keywords: The Foundation of SEO.
– Why you need a keyword research plan
– How to research keywords.
– Tools to help you analyze keywords.
-Understanding keyword attributes.
– Ongoing keyword evaluation.

Day3:
Content Optimization:
– How Search Engines and People View Web Pages.
– Defining your audience, topics, angle, and style.
– Optimizing for site structure.
– Optimizing non-text components of a web page.
– On page optimization tips
– Analyzing content quality.

Day4:
Link-Earning Strategies:
Understanding the importance of links.
Building internal links.
Earning external links.
Finding link-Earning opportunities.
Executing a link-Earning strategy.

Day5:
Measuring SEO Effectiveness:
The Google Analytics Interface
1: Navigating Google Analytics
2: Understanding overview reports
3: How to share reports
4: How to set up dashboards and shortcuts
5: Audience reports
6: Acquisition reports
7: Behavior reports

Day6:
SEO Plan Process

Day1:
1- Google advertising landscape
2- How to setup your google account
3- keywords planner

Day2:
1- Search Engine ads tips
2- Campaign structure
3- ad group tactics
4- keywords tactics
5- budget optimization

Day3:
1- Search Engine ads advanced tips
2- bidding strategies
3- ad extensions tactics
4- landing page optimization

Day4:
1- Display advertising tips
2- YouTube ads tips
3- Display planner tips

 

Day5:
1- App install tips
2- Ads reporting tips and what are beyond numbers

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.

– Planning and developing a digital strategy Foundation

Resources at your disposal to help you plan the situation, market, and competitor positioning analysis
Setting objectives, KPIs, and feedback to refine the marketing mix

  • SEO Strategy
  • SEO planning process
  • Set your strategy for a year
  • SEO tools for each phase
  • Workshop
  • Social Media Management Plan
  • Set your social media strategy across social network
  • Workshop
  • Media planning and media buying
  • Role of media buying and media planning
  • How to set your budget
  • Budget distribution across digital channels
  • Media planning Vs Media buying
  • Media plan template
  • Workshop

 

  • Set your Digital Marketing Plan:
  • SOSTAC Planning model
  • Digital Media Marketing tactics
  • Digitizing your Offline Activities tactics
  • Monthly report
  • KPIs
  • Project

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CONTACT INFO

Address:
El Serag Building, Building 2, Entrance 4, 4th Floor, Office 43, Nasr City, Cairo

Hotline :
Phone: ‎‎(+2) 01555553867
Phone: (+2) 01026688635
landline 20222712156
Email:  hello@imfnd.com

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