2 FULL DAYS 25/ 26 October Social Media Strategy & Planning Dubai Workshop




2 Full Day


25 / 26 October

Price Offer

850 $



Explore How to build your overall Social media marketing strategy in the Dotcom Era and dive deep into building your specific online Brand Identity and Equity during 2 full days master class of :
" Social Media Strategy & Planning"


25 & 26 October.


05:30 pm - 09:30 pm

Registration Partner:






Define and understand your online consumer behavior:

  • Understanding your audience, segmentation and targeting.
  • Understand the customer journey and customer experience on and offline.
  • How digital has changed consumer behavior, consumer insight, targeting and tracking.
  • The impact of digital (in mobile) on buying behavior and purchasing habit.
  • We will be analyzing our Online Objectives/STP/OVP.
  • Tools will help you for define and discover your online buyer persona.

Social Media Marketing Plan Process:

  • SOSTAC Planning model.
  • Marketing Communication strategy.
  • Social Media Marketing tactics.
  • Digitizing your Offline Activities tactics.
  • Ad pricing and budgeting for clients.
  • Control.
  • Case studies.

Planning and developing a social media strategy Foundation:

  • Frameworks for planning a digital marketing strategy.
  • Resources at your disposal to help you plan.
  • How To set your Digital Objectives for Your Brand.
  • STP modelling: Segmentation, Targeting, Positioning.
  • OVP: Creating your Online Value Proposition.
  • Situation, market, competitor positioning analysis.
  • Setting objectives, KPI’s and feedback to refine the marketing mix.
  • Different approaches to testing. Big data and how to cope with it.
  • Tips to set your social media strategy for your social media channels.
  • How to manage your social crisis.
  • NewsJacking & Real time marketing tactics.

Setting your Strategy & plan for managing social network And your social media advertising:

  • How to build your Strategy Direction and Formulate your marketing strategy.
  • How To build Brand Identity.
  • Brand Structure.
  • Brand Building Process.
  • Brand Emotional Connection.
  • New Market Strategies types.
  • Set the right and most efficient plan for your social media campaigns.
  • How to optimize your social media ads with an efficient cost.
  • How to make A/B testing campaign and control your ads activities.
  • Exercise for running a real campaign on Facebook & Instagram.


Abdelrahman Sleem

Abdelrahman SleemCEO & Founder
Integrated Marketing Foundation- imfnd

  • CEO & Founder - IMFND / Integrated Marketing Foundation
  • Complete  MBA Module of Marketing on February 2012.
  • Have +10 years work experience in Strategic Management, Marketing & Project Management in different countries in MENA ( Egypt - Kuwait - Qatar - Jordan - UAE ) 
  • Being Strategic & Marketing consultant for more than 20 companies in the MENA.

-Previous Companies and Projects:

Nahdet Misr – Balance Holding Company UK- El Salmia Club Kuwait – Green View – Nabco Qatar- National Authority of Remote sensing and space science – Capital Real Estate , Vodafone And AAST.

  • Train more than 5000 + persons in Marketing & Project Management and Business Skills Field.
  • Deliver Marketing Speeches  and organize  more + 16 international & Global events in the MENA region.


Contact Info (Cairo)

El Serag Building, Building 2, Entrance 4, 4th Floor, Office 43, Nasr City, Cairo

Hotline :
Phone: ‎‎(+2) 01555553867
Phone: (+2) 01026688635
landline 20222712156
Email:  hello@imfnd.com

Contact Info (Dubai)

Dubai, United Arab Emirates.

Phone:  (+971) 4 2010700
Mobile: (+971) 525101818 | (+971) 559862220