Define and understand your online consumer behavior:

• Understanding your audience, segmentation and targeting.
• Understand the customer journey and customer experience on and offline.
• How digital has changed consumer behavior, consumer insight, targeting and tracking.
• The impact of digital (in mobile) on buying behavior and purchasing habit.
• We will be analyzing our Online Objectives/STP/OVP.
• Tools will help you for define and discover your online buyer persona.

Social Media Marketing Plan Process:

• SOSTAC Planning model.
• Marketing Communication strategy.
• Social Media Marketing tactics.
• Digitizing your Offline Activities tactics.
• Ad pricing and budgeting for clients.
• Control.
• Case studies.

Planning and developing a social media strategy Foundation:

• Frameworks for planning a digital marketing strategy.
• Resources at your disposal to help you plan.
• How To set your Digital Objectives for Your Brand.
• STP modelling: Segmentation, Targeting, Positioning.
• OVP: Creating your Online Value Proposition.
• Situation, market, competitor positioning analysis.
• Setting objectives, KPI’s and feedback to refine the marketing mix.
• Different approaches to testing. Big data and how to cope with it.
• Tips to set your social media strategy for your social media channels.
• How to manage your social crisis.
• NewsJacking & Real time marketing tactics.

Setting your Strategy & plan for managing social network And your social media advertising:

• How to build your Strategy Direction and Formulate your marketing strategy.
• How To build Brand Identity.
• Brand Structure.
• Brand Building Process.
• Brand Emotional Connection.
• New Market Strategies types.
• Set the right and most efficient plan for your social media campaigns.
• How to optimize your social media ads with an efficient cost.
• How to make A/B testing campaign and control your ads activities.
• Exercise for running a real campaign on Facebook & Instagram.