- Definition, Importance, Budget
- List of Major Marketing Research Companies Across the Arab World
- The Marketing Research Process
- Step 1: Define the problem, the decision Alternatives and the research Objectives
- Step 2: Develop the Research Plan
- Data Sources
- Primary
- Secondary
- Research Approach
- Qualitative
- Quantitative
- The Marketing Research Process
- Step 2: Develop the Research Plan
- Data Sources
- Research Instruments
- Questionnaires
- Qualitative Measures
- Technological Devices
- Sampling Plan
- Sampling unit
- Sampling size
- Sampling procedure
- The Marketing Research Process
- Step 2: Develop the Research Plan
- Contact Methods
- Mail Questionnaire
- Telephone Interview
- Personal Interview
- Online Interview
- Step 3: Collect the information
- Step 4: Analyze the information
- Step 5: Present the Findings
- Step 6: Make the decision
- The 7 characteristics of Good Marketing Research
- Overcoming Barriers to the use of Marketing Research
- Workshop for quantitative and qualitative approaches
- Market Research Syllabus
Why is Online Live Training with imfnd the best?
Online Live Training.
Recorded material for every workshop.
Assignments.
Quiz after each session.
A private group for material & support.
Online feedback and assessment.
Live interactions with the instructors.
Open discussions & questions.
A project after each workshop.
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