Digital Marketing Executive Diploma

Online buyer persona:

1. Different between “Segment – targeting – buyer personas”
2. Create your online buyer personas
3. Tools will help us to create our buyer person

News jacking & Real-Time Marketing Tactics:

1. Importance of keep update with the social media trends and updates for brands.
2. Tools to help us find digital & social trends and updates
3. Avoid use News jacking in a silly way
4. How to set your real-time marketing plan
5. Case studies.

Content Ideas:

1. How to generate ideas?
2. Top tools to generate content ideas
3. Designs tools for social media
4. Tips & tricks to generate the most efficient ideas for your brand.

Content Creation process:

1. website content creation tips.
2. social media content creation tips
3. Headlines generator tools

Content Planning:

1. content strategy
2. content planning calendar
3. project

1. Creative hub tips
2. Facebook ads types
3. Engagement ads tips
4. Video views tips
5. Awareness tactics
6. Target optimization tactics and how to reach the right customers
7. Traffic to website tips
8. messenger ads
9. Lead generation tips and tricks
10. Budget optimization and how to achieve the maximum results with the lower cost!
11. Custom audience
12. Lookalike audience
13. Instagram ads from the app
14. Ads reporting

Search Engine Optimization:

1. Google ranking factors 2021
2. Technical SEO Tactics
3. Technical SEO Tools

Keywords: The Foundation of SEO.

1. Why you need a keyword research plan
2. How to research keywords.
3. Tools to help you analyze keywords.
4. Understanding keyword attributes.
5. Ongoing keyword evaluation.

Content Optimization:

1. How Search Engines and People View Web Pages.
2. Defining your audience, topics, angle, and style.
3. Optimizing for site structure.
4. Optimizing non-text components of a web page.
5. On page optimization tips
6. Analyzing content quality.

Link-Earning Strategies:

1. Understanding the importance of links.
2. Building internal links.
3. Earning external links.
4. Finding link-Earning opportunities.
5. Executing a link-Earning strategy.

Measuring SEO Effectiveness:

1. Measuring SEO performance.
2. Analyzing keywords.
3. Analyzing links.
4. SEO Tools

SEO Plan Process

1. Google advertising landscape
2. How to setup your google account
3. keywords planner
4. Search Engine ads tips
5. Campaign structure
6. ad group tactics
7. keywords tactics
8. budget optimization
9. Search Engine ads advanced tips
10. bidding strategies
11. ad extensions tactics
12. landing page optimization
13. Display advertising tips
14. YouTube ads tips
15. Display planner tips
16. App install tips
17. Ads reporting tips and what are beyond numbers

1. SEO Strategy
2. Content Planning tactics
3. Media Planning
4. Media Buying tips and tricks
5. Project