Media Buyer (Ready To Go)
EGP12000 – EGP14000
After obtaining a media buying diploma, you will be able to manage and run social media platforms campaigns, and create strategies to improve the results with less expense.
Description
- The Psychology of Advertising
- Delve into the inner workings of consumer behavior. Learn to interpret desires and motivations to strategically influence decision-making through advertising.
- Creativity & Innovation in Ads
- Unlock the power of creativity to craft innovative campaigns that capture attention and leave a lasting impact on your audience.
- Data-Driven Decisions
- Embrace analytics to make informed decisions. Interpreting data is key to refining strategies and achieving better outcomes.
- Media Buyer Essentials
- Gain a comprehensive understanding of media buyer terminologies and functions, establishing a strong foundation for your media buying journey.
Overview of Meta platforms (Facebook and Instagram).
Understanding the ad auction and delivery system.
- Campaign Structure and Objectives
- Detailed exploration of campaign objectives.
- Best practices for structuring campaigns, ad sets, and ads.
- Targeting and Audience Selection
- Advanced targeting options: Custom Audiences, Lookalike Audiences.
- Geographic, demographic, and interest-based targeting.
- Creative Best Practices
- Crafting compelling ad copy and visuals.
- A/B testing for ad creatives
- Budgeting and Bidding
- Strategies for budget allocation and bid optimization.
- Understanding cost control mechanisms.
- Measurement and Analytics
- Setting up Facebook Pixel and conversion tracking.
- Analyzing and interpreting campaign performance.
- Optimization and Scaling
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- Techniques for optimizing ad performance.
- Strategies for scaling successful campaigns.
- Google Ads Overview
- Campaign Setup and Structure
- Keyword Research and Targeting
- Ad Copy and Creative Strategies
- Budgets and Bidding Strategies
- Performance Measurement and Conversion Tracking
- Optimization Techniques
- Snapchat Ads Overview
- Understanding Snapchat's ad formats and unique audience.
- Creating and Managing Campaigns
- Campaign setup, targeting options, and creative best practices.
- Measurement and Optimization
- Snapchat's ad reporting tools.
- Optimizing for engagement and conversions.
- Introduction to TikTok Ads
- Exploring TikTok's platform and user demographics.
- Campaign Creation and Management
- Setting up campaigns, ad groups, and selecting objectives.
- Creative strategies for engaging TikTok users.
- Analytics and Optimization
- Utilizing TikTok's analytics for campaign improvement.
- Optimization strategies for better performance.
- Real-World Application
- Apply your newly acquired skills to develop an all-encompassing advertising campaign that leverages multiple digital platforms.
- Mock Interviews
- Experience the rigors of a real job interview with professionals providing constructive feedback to sharpen your presentation skills.
- Portfolio Presentations
- Learn how to create impactful case studies and effectively present your portfolio to stand out in a competitive job market.
Additional information
| Online / Offline | Online, Offline |
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