Search Engine Marketing Diploma

Description

SEO & Google Analytics

1. 1. – Google ranking factors  2024
   2. – Technical SEO Tactics  
   3. – Technical SEO Tools

Keywords: The Foundation of SEO.

• • Why you need a keyword research  plan
  • How to research keywords.
  • Tools to help you analyze keywords.
  • Understanding keyword attributes.
  • Ongoing keyword evaluation

Content Optimization:

• • How Search Engines and People  View Web Pages.
  • Defining your audience, topics,  angle, and style.
  • Optimizing for site structure.
  • Optimizing non-text components  of a web page.
  • On page optimization tips
  • Analyzing content quality.

Link-Earning Strategies:

• • Understanding the importance of  links.
  • Building internal links. 
  • Earning external links.
  • Finding link-Earning opportunities. 
  • Executing a link-Earning strategy.

Measuring SEO Effectiveness:

• • The Google Analytics Interface
  • Lesson 1: Navigating Google Analytics 
  • Lesson 2: Understanding overview reports 
  • Lesson 3: How to share reports
  • Lesson 4: How to set up dashboards & shortcuts 
  • Lesson 5: Audience reports
  • Lesson 6: Acquisition reports 
  • Lesson 7: Behavior reports
  • SEO Plan Process

Google Advertising

• Google advertising landscape 
• How to setup your google  account
• keywords planner
• Search Engine ads tips 
• Campaign structure
• ad group tactics 
• keywords tactics
• budget optimization
• Search Engine ads advanced tips 
• bidding strategies
• ad extensions tactics
• landing page optimization
• Display advertising tips 
• YouTube ads tips 
• Display planner tips
• App install tips
• Ads reporting tips and what  are beyond numbers

Digital Brand Strategy

1. SEO Strategy
2. Content Planning tactics
3. Media Planning
4.   Media Buying tips and tricks  
5. – Project