Objective:

Master Search & Display campaign setup with MENA-specific targeting.

Apply shortcut strategies for faster optimization & higher Quality Scores.

Understand Arabic + English keyword dynamics in GCC & Egypt.

Topics:

Campaign types & when to use them in MENA.

Keyword research & match types for Arabic/English.

High CTR ad copywriting tailored for KSA/Egypt/UAE.

Conversion tracking setup (GA4 + GTM).

Tools:

Google Ads Editor

Google Keyword Planner

SEMrush / Ahrefs for competitor research

Objectives: 

Build sales funnels that convert in B2B & B2C.

Implement audience layering & smart bidding.

Track & report ROI like an agency pro.

Topics:

Mapping the funnel (Awareness → Conversion).

Audience targeting (in-market, affinity, custom intent).

Bidding strategies (Target CPA, Target ROAS).

Ad extensions for maximum visibility.

Objectives:

Retarget audiences across web & mobile.

Launch Shopping Ads with optimized product feeds.

Scale with Performance Max automation.

Topics:

Dynamic remarketing setup via GA4.

Shopping Ads setup (Merchant Center + feed optimization).

Performance Max campaign structure & asset strategy.

Creative mix for PMax (video, responsive display, discovery).

Measuring LTV & incremental sales lift.

Objectives:

Identify scaling opportunities without killing CPA.

Apply automation scripts & rules for efficiency.

Rescue underperforming campaigns fast.

Topics:

Budget scaling methods.

Creative refresh & A/B testing strategies.

Search term audits & negative keyword optimization.

Automation with rules & scripts.

Participants will create a full multi-channel Google Ads funnel for a real business (or provided case brand) including:

Search Campaign

Evaluation Criteria: 

Campaign structure & targeting accuracy.

Ad creatives & copy performance potential.

Tracking & conversion setup.

Scaling plan & ROI projections.