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Social Media Specialist Diploma

8,000.00 EGP 8,000.00 EGP 8000.0 EGP

8,000.00 EGP

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Social Media Specialist Diploma

Social Media Specialist Diploma

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8,000.00 EGP 8,000.00 EGP 8000.0 EGP

8,000.00 EGP

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  • Diploma

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    ▷ Join our Practical “Social Media Marketing Diploma”

    Target Audience: 

    - Who looking to know more details about social media analytics 
    - Who looking to know how to prepare a social media report
    - Who needs to know how to set a social media strategy 

    - Social Media Specialist
    - Social Media Strategist
    - Social Media Analytics 

    - Account Managers
    - Startup Owners 
    - Fresh Graduated 

     
     

    Requirements 
    - Laptop 

    - English level is good

    - Have basics in Marketing / Social  Media 

    Specifications for Social Media Specialist Diploma

    Type Offline or Online

    Duration: 2 hours | Online session 

    Session 1:

    Introduction to Social Media:

    Social Media Statistics  Social Media Listening:

    Social Media listening tools


    Session 2:

    Crisis Management for Social Media:

    Crisis Assessment

    How to monitor your crisis

    Responding to a Crisis

    Set your crisis plan in the most  effective way with different scenarios

    Case Studies


    Session 3:

    Social Media Monitoring:

    Social media monitoring  process

    Gathering Insights, Social  Media Monitoring & Reporting

    SM Monitoring tools


    Session 4:

    Facebook analytics and page  creation:

    business manager setup

    page creation tips

    page insights tips


    Session 5:

    Twitter Analytics & Management Tips

    LinkedIn Management Tips

    Facebook Organic Engagement Tips


    Session 6:

    Social Media Plans & Strategy:

    - Building social media strategies

    Analyze Your current  social media situation

    Set Your Social Media Objectives.

    Start your Social Media Actions.

    Content Creation Techniques for Social Networks

    Introduction to Content Creation Basics

    - What is Content Creation?

    Definition and purpose.

    - Key Elements of Effective Content

    - Content Creation Workflow – Process

    Steps from ideation to publication.

    Understanding Your Client, Audience, and Goals

    - Client Briefing

    - Identifying Target Buyer Personas

    - Setting Content Goals

    - Content Tone of Voice and Style

    Content Creation Techniques

    - Types of Content Pillars

    - Content Ideation Techniques

    - Writing Content Techniques

    - Visual Content Integration

    Using images, videos, and graphics to enhance text.

    - Content Calendar Creation

    Scheduling and organizing content across platforms.


    Content Creation Tools

    - Content Ideation Tools

    - Writing Content Tools

    - Visual Content Tools

    - AI for Content Tools


    Developing a Content Plan

    - What is a Content Plan?

    Definition and importance.

    - Components of a Content Plan


    Measuring Content Success

    - Key Metrics for Content Success


    Workshops and Case Studies

    - Hands-on activities analyzing real-world examples.

    - Group discussions on content challenges and solutions.


    Real Project Day

    - Practical Application

    Create a content plan for a hypothetical client.

    Draft a social media campaign.

    Develop a basic content calendar.

    Session 1:

    Creative hub tips

    Facebook ads types


    Session 2:

    1- Engagement ads tips 

    2- Video views tips

    Awareness tactics

    Target optimization tactics and  how to reach the right customers


    Session 3:

    1- Traffic to website tips 

    2- messenger ads

    3- Lead generation tips and tricks 

    4- Budget optimization and how to  achieve the maximum results with  the lower cost!


    Session 4:

    Custom audience  Lookalike audience

    Instagram ads from the app


    Session 5:

    Ads reporting

    1 Offline Day to discuss the final project 

    Foundational Understanding:

    Our diploma program serves as a comprehensive introduction to the world of social media marketing. It covers concepts, terminology, and strategies, providing you with a solid foundation to build upon.


    By the end of this Diploma, you’ll be able to: 

    • Set Social Media Strategy and implementation 

    • How to measure Social Media Strategy based on KPIs

    • How to Make Listening and Monitoring Reports for Brands 

    • How to Create a Content Plan and Content Strategy 

    • What’s Buyer persona and how to target them 

    • How to come up with creative ideas for Content 

    • What’s Content Calendar and how it helps your workflow

    • What’s Meta Advertising and how to create Ad manager 

    • How to get the best of any paid campaign on Facebook & Instagram 

    • What are the types of Ads and what are the best scenarios for each type 

    • How to generate campaign reports and adjust your campaigns based on report numbers 

    • How to run a Lead generation campaign 


    ▷ Join our Practical “Social Media Marketing Diploma”

    Target Audience: 

    - Who looking to know more details about social media analytics 
    - Who looking to know how to prepare a social media report
    - Who needs to know how to set a social media strategy 

    - Social Media Specialist
    - Social Media Strategist
    - Social Media Analytics 

    - Account Managers
    - Startup Owners 
    - Fresh Graduated 

     
     

    Requirements 
    - Laptop 

    - English level is good

    - Have basics in Marketing / Social  Media 

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