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Social Media Specialist Diploma

8,000.00 EGP 8,000.00 EGP 8000.0 EGP

8,000.00 EGP

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Social Media Specialist Diploma

Social Media Specialist Diploma

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8,000.00 EGP 8,000.00 EGP 8000.0 EGP

8,000.00 EGP

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  • Diploma

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    ▷ Join our Practical “Social Media Marketing Diploma”

    Target Audience: 

    - Who looking to know more details about social media analytics 
    - Who looking to know how to prepare social media report
    - Who needs to know how to set a social media strategy 

    - Social Media Specialist
    - Social Media Strategist
    - Social Media Analytics 

    - Account Managers
    - Startup Owners 
    - Fresh Graduated 

    Requirements 
    - Laptop 

    - English level is good

    - Have basics in Marketing / Social  Media 

    Specifications for Social Media Specialist Diploma

    Type Offline or Online
    Digital Marketing Fundamentals 

    Duration: 2 hours | Online session 

    Session 1:

    Introduction to Social Media:

    Social Media Statistics  Social Media Listening:

    Social Media listening tools


    Session 2:

    Crisis Management for Social Media:

    Crisis Assessment

    How to monitor your crisis

    Responding to a Crisis

    Set your crisis plan in the most  effective way with different scenarios

    Case Studies


    Session 3:

    Social Media Monitoring:

    Social media monitoring  process

    Gathering Insights, Social  Media Monitoring & Reporting

    SM Monitoring tools


    Session 4:

    Facebook analytics and page  creation:

    business manager setup

    page creation tips

    page insights tips


    Session 5:

    Twitter Analytics & Management Tips

    LinkedIn Management Tips

    Facebook Organic Engagement Tips


    Session 6:

    Social Media Plans & Strategy:

    - Building social media strategies

    Analyze Your current  social media situation

    Set Your Social Media Objectives.

    Start your Social Media Actions.

    Session 1:

    Online buyer persona

    Different between “Segment –  targeting – buyer personas”

    Create your online buyer  personas

    Tools will help us to create our  buyer personas


    Session 2:

    Newsjacking & Real-Time Marketing Tactics

    Importance of keep update with the social  media trends and updates for brands.

    Tools to help us find digital & social trends  and updates

    Avoid use Newsjacking in a silly way

    How to set your real-time marketing plan

    Case studies.


    Session 3:

    Content Ideas

    How to generate ideas?

    Top tools to generate  content ideas

    Designs tools for social media

    Tips & tricks to generate the  most efficient ideas for your  brand..


    Session 4: 

    Content Creation process:

    website content creation  tips.

    social media content  creation tips

    Headlines generator tools


    Session 5:

    Content Planning:

    content strategy

    content planning calendar

    project

    Session 1:

    Creative hub tips

    Facebook ads types


    Session 2:

    1- Engagement ads tips 

    2- Video views tips

    Awareness tactics

    Target optimization tactics and  how to reach the right customers


    Session 3:

    1- Traffic to website tips 

    2- messenger ads

    3- Lead generation tips and tricks 

    4- Budget optimization and how to  achieve the maximum results with  the lower cost!


    Session 4:

    Custom audience  Lookalike audience

    Instagram ads from the app


    Session 5:

    Ads reporting

    1 Offline Day to discuss the final project 

    Foundational Understanding:

    Our diploma program serves as a comprehensive introduction to the world of social media marketing. It covers concepts, terminology, and strategies, providing you with a solid foundation to build upon.


    By the end of this Diploma, you’ll be able to: 

    • Set Social Media Strategy and implementation 

    • How to measure Social Media Strategy based on KPIs

    • How to Make Listening and Monitoring Reports for Brands 

    • How to Create a Content Plan and Content Strategy 

    • What’s Buyer persona and how to target them 

    • How to come up with creative ideas for Content 

    • What’s Content Calendar and how it helps your workflow

    • What’s Meta Advertising and how to create Ad manager 

    • How to get the best of any paid campaign on Facebook & Instagram 

    • What are the types of Ads and what are the best scenarios for each type 

    • How to generate campaign reports and adjust your campaigns based on report numbers 

    • How to run a Lead generation campaign 


    ▷ Join our Practical “Social Media Marketing Diploma”

    Target Audience: 

    - Who looking to know more details about social media analytics 
    - Who looking to know how to prepare social media report
    - Who needs to know how to set a social media strategy 

    - Social Media Specialist
    - Social Media Strategist
    - Social Media Analytics 

    - Account Managers
    - Startup Owners 
    - Fresh Graduated 

    Requirements 
    - Laptop 

    - English level is good

    - Have basics in Marketing / Social  Media 

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