Introduction session about Digital Marketing

Duration: 2 hours | Online session 

Session 1:

Introduction to Social Media:

Social Media Statistics  Social Media Listening:

Social Media listening tools

Session 2:

Crisis Management for Social Media:

Crisis Assessment

How to monitor your crisis

Responding to a Crisis

Set your crisis plan in the most  effective way with different scenarios

Case Studies

Session 3:

Social Media Monitoring:

Social media monitoring  process

Gathering Insights, Social  Media Monitoring & Reporting

SM Monitoring tools

Session 4:

Facebook analytics and page  creation:

business manager setup

page creation tips

page insights tips

Session 5:

Twitter Analytics & Management Tips

LinkedIn Management Tips

Facebook Organic Engagement Tips

Session 6:

Social Media Plans & Strategy:

- Building social media strategies

Analyze Your current  social media situation

Set Your Social Media Objectives.

Start your Social Media Actions.

Session 1:

Online buyer persona

Different between “Segment –  targeting – buyer personas”

Create your online buyer  personas

Tools will help us to create our  buyer personas

Session 2:

Newsjacking & Real-Time Marketing Tactics

Importance of keep update with the social  media trends and updates for brands.

Tools to help us find digital & social trends  and updates

Avoid use Newsjacking in a silly way

How to set your real-time marketing plan

Case studies.

Session 3:

Content Ideas

How to generate ideas?

Top tools to generate  content ideas

Designs tools for social media

Tips & tricks to generate the  most efficient ideas for your  brand..

Session 4: 

Content Creation process:

website content creation  tips.

social media content  creation tips

Headlines generator tools

Session 5:

Content Planning:

content strategy

content planning calendar

project

Session 1:

Creative hub tips

Facebook ads types

Session 2:

1- Engagement ads tips 

2- Video views tips

Awareness tactics

Target optimization tactics and  how to reach the right customers

Session 3:

1- Traffic to website tips 

2- messenger ads

3- Lead generation tips and tricks 

4- Budget optimization and how to  achieve the maximum results with  the lower cost!

Session 4:

Custom audience  Lookalike audience

Instagram ads from the app

Session 5:

Ads reporting

Session 1:

Google ranking factors  2023

Technical SEO Tactics  

Technical SEO Tools

Session 2:

Keywords: The Foundation of SEO.

Why you need a keyword research  plan

How to research keywords.

Tools to help you analyze keywords.

Understanding keyword attributes.

Ongoing keyword evaluation

Session 3:

Content Optimization:

How Search Engines and People  View Web Pages.

Defining your audience, topics,  angle, and style.

Optimizing for site structure.

Optimizing non-text components  of a web page.

On page optimization tips

Analyzing content quality.

Session 4: 

Link-Earning Strategies: 

Understanding the importance of  links.

Building internal links.  Earning external links.

Finding link-Earning opportunities. 

Executing a link-Earning strategy.

Session 5:
Measuring SEO Effectiveness:

The Google Analytics Interface

Lesson 1: Navigating Google Analytics 

Lesson 2: Understanding overview reports 

Lesson 3: How to share reports

Lesson 4: How to set up dashboards & shortcuts

Lesson 5: Audience reports

Lesson 6: Acquisition reports 

Lesson 7: Behavior reports

SEO Plan Process

Session 1:

1- Google advertising landscape  

2- How to setup your google  account

3- keywords planner

Session 2:

1- Search Engine ads tips 

2- Campaign structure

3- ad group tactics  

4- keywords tactics

5- budget optimization

Session 3

1- Search Engine ads advanced tips  

2- bidding strategies

ad extensions tactics

landing page optimization

Session 4

Display advertising tips 

YouTube ads tips 

Display planner tips

Session 5

App install tips

Ads reporting tips and what  are beyond numbers

Session 1:

SEO Strategy

Content Planning tactics

Session 2:

Media Planning

Media Buying tips and tricks  

3- Project

1 Day to discuss the final project and get your certificate.