Session 1:

Google ranking factors  2024

Technical SEO Tactics  

Technical SEO Tools

Session 2:

Keywords: The Foundation of SEO.

Why you need a keyword research  plan

How to research keywords.

Tools to help you analyze keywords.

Understanding keyword attributes.

Ongoing keyword evaluation

Session 3:

Content Optimization:

How Search Engines and People  View Web Pages.

Defining your audience, topics,  angle, and style.

Optimizing for site structure.

Optimizing non-text components  of a web page.

On page optimization tips

Analyzing content quality.

Session 4: 

Link-Earning Strategies: 

Understanding the importance of  links.

Building internal links.  Earning external links.

Finding link-Earning opportunities. 

Executing a link-Earning strategy.

Session 5:
Measuring SEO Effectiveness:

The Google Analytics Interface

Lesson 1: Navigating Google Analytics 

Lesson 2: Understanding overview reports 

Lesson 3: How to share reports

Lesson 4: How to set up dashboards & shortcuts

Lesson 5: Audience reports

Lesson 6: Acquisition reports 

Lesson 7: Behavior reports

SEO Plan Process

Session 1:

SEO Strategy

Content Planning tactics

Session 2:

Media Planning

1 Day to discuss the final Project and get your certificate.