Digital Brand Strategy

Description

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.

– Planning and developing a digital strategy Foundation

Resources at your disposal to help you plan the situation, market, and competitor positioning analysis
Setting objectives, KPIs, and feedback to refine the marketing mix

• SEO Strategy
• SEO planning process
• Set your strategy for a year
• SEO tools for each phase
• Workshop
• Social Media Management Plan
• Set your social media strategy across social network
• Workshop
• Media planning and media buying
• Role of media buying and media planning
• How to set your budget
• Budget distribution across digital channels
• Media planning Vs Media buying
• Media plan template
• Workshop

• Set your Digital Marketing Plan:
• SOSTAC Planning model
• Digital Media Marketing tactics
• Digitizing your Offline Activities tactics
• Monthly report
• KPIs
• Project